10 Follain Employees Dish on Their Clean Beauty Long-Term Loves

There’s no denying that CBD is the “it” ingredient of the moment. It’s everywhere: in coffee, sodas, body lotions, chocolates, and gummies, not to mention the more straightforward vitamin-like capsules and tinctures. So you might be wondering why we haven’t launched any CBD-based skincare products at Follain yet. Allow us ...

With Valentine’s Day (or Galentine’s Day) coming up, we had our resident Boston makeup artist, Kate, join local blogger Elissa from Style Wire to show us how to do a high-impact, low-effort, and most importantly clean date night makeup look.  1. Prep Skin Hydrated, healthy skin is the most important first ...

Make-up artist Monica from Follain West Village explains why picking your concealer is more about matching to your skin tone.

As a pioneer of the clean beauty movement and an advocate for holistic wellness, Tammy Fender inspires us to be gentle with ourselves and practice self-care every day. We asked her to share some of her favorite tips.

I’m grateful to live somewhere where there are four distinct seasons. That means there’s always something to look forward to—or to complain about, depending on who you are—from fall foliage to beautiful winter snow and then thawing out through spring and summer. Of course, the seasons mean we have to ...

Roses and chocolates are so predictable. This year, trade the traditional gifts for clean beauty favorites. We might be a bit biased, but we don’t think there’s anything better than giving or getting real products that nourish your skin and your soul. Whether February 14 is Valentine’s Day or Galentine’s ...

Your skin naturally produces hyaluronic acid, but sometimes it needs a little help. Boost hydration, plumpness, and elasticity with these 3 Follain-approved serums.

At Follain, we decided to start 2019 by leaning into revelations we’ve had rather than setting unrealistic resolutions, and we asked our community of green beauties to join the conversation. Among the many inspiring stories we’ve heard is that of Kara Ladd. Just a few years ago, Kara was working ...

Tammy Fender is one of the pioneers of the clean beauty movement, getting her start in skincare and holistic healing more than 25 years ago. Her eponymous brand grew out of dedicated one-on-one time with clients at her West Palm Beach spa, which she describes as a “living laboratory.” From ...

After a successful New York pop-up, we’ve finally returned to the city with a permanent location! Follain NYC opened in late 2018 at 92 Greenwich Avenue in the West Village. To mark this exciting launch, we spoke with our New York store director, Yilla, about her favorite local spots. MEET ...

Type:A deodorant made its debut in March 2018, bringing innovative tube packaging and a sweat-activated formula to the world of clean deodorant. It created a wave of excitement among clean beauty enthusiasts—us included! We’re thrilled to add type:A to our shelves, and in honor of this new partnership, we asked ...

Follain educator Ellen Bradley shares her 4-step ritual for nightly hydration that hydrates dry, sensitive skin. It includes double cleansing with an oil cleanser to remove makeup and hydrate along with a toner to prep the skin to receive nutrients from a hydrating moisturizer. A hydrating mask rebuilds the lipid layer of the skin and keeps it soft and elastic

Serum? Oil? What's the difference? Follain founder and CEO Tara Foley breaks it down for us.

We like our humor dry, but our skin? Not so much. For all the moisture-challenged skin out there, we’re here to help. Follain’s resident product expert, Jenna Ryan, shares some of her all-time favorite products for dry skin.

Building a business and a family at the same time is hard. There, I said it. I’m constantly being pulled in different directions and holding myself to a high standard with it all. What I probably need to do most is just be easier on myself, and one way I’m ...

This New Year, we’ve traded resolutions for revelations, so we can start 2019 on a positive note of self-care and self-discovery. Let our calendar of thought-provoking prompts guide you through a happy and healthy January. Self-Care Calendars Our Follain calendar is available as a printable download and wallpaper for phone, ...

This year, we’ve decided that we’re not making New Year’s resolutions. Instead, we’re leaning into revelations we’ve had—because though resolutions are easily forgotten by February, a revelation can change the course of a day, a year, or a lifetime. If you’re not sure what revelation to explore in 2019, or ...

There are several nonprofits that are awesome partners in our mission to change the beauty industry for good. We always say that we couldn’t do what we do without the scientists, researchers, and activists at these organizations—and it’s true. As the clock winds down on 2018, we hope you’ll consider ...

Earlier this year, we opened our first store on the West Coast at Seattle’s University Village. We wanted a local perspective on what to see and do in Seattle, so we talked to Megan, one of our store educators. About Megan When Megan isn’t at Follain, you can usually find ...

This holiday season at Follain, we’re focused on getting real and giving real. And that doesn’t just mean giving products made with real, nourishing ingredients; it also means being conscious of how you’re wrapping gifts. The holidays result in a lot of wasted packaging and wrapping paper (some of which ...

Gifting season is here and at Follain, we think there’s nothing better than giving (and getting!) real products that really work. Whether you’re on the hunt for budget-friendly stocking stuffers or go-all-out luxuries, we’ve got your holiday shopping covered.  Gifts for the Clean Beauty Newbie Wrap up these picks for ...

Our South End location in Boston was the first-ever Follain store to open. It was a labor of love, as founder and CEO Tara Foley worked on all aspects of the store and even hand painted the walls. The store officially opened for business in 2013 and since then, it’s ...

Our holiday giving partner helps us ensure that every product on our shelves (and on our site) is safe and non-toxic.   Since the first Follain store opened its doors in Boston in 2013, we’ve been committed to selling the safest, most effective beauty products out there, so that you ...

For me, the holidays are all about spending time with loved ones, but there’s also joy in picking out the perfect gift for each of them. From self-care essentials to luxe items for clean living, here’s what I’m gifting this year. A Basket for Beauty Sleep Slip silk eye mask ...

Founder to Founder is a series in which our founder and CEO Tara Foley sits down with leaders of the clean beauty industry to talk about their brands and how they got to where they are today. Kirsten Kjaer Weis grew up on a farm in Denmark but has lived ...

Thanksgiving is always a good time to pause and take stock of the many good things in your life. At Follain, we have a lot to be thankful for this year, from new stores to new babies. Here’s our 2018 gratitude list.

In the past, we’ve hosted pop-up events in DC, but this year we decided to put down roots by opening a Follain location in Bethesda. In celebration of this new home, we asked our store director Tiffany to tell us all about her favorite local spots for healthy, happy living.  Meet Tiffany ...

Rachel Winard started Soapwalla out of necessity after being diagnosed with lupus. After seven years of learning everything she needed to perfect her product line—from chemistry to aromatherapy—she launched to the market under the name “Soapwalla.” Watch our latest edition of Founder to Founder, in which our founder and CEO Tara Foley sits down with leaders in the clean beauty industry to talk about their brands and how they got to where they are today.

ICYMI: We recently opened Follain Dallas, our very first location in Texas! In honor of the opening, we spoke with store director Caroline about her favorite spots in Dallas. Meet Caroline Caroline’s happy place is among the mountains and forests when she’s hiking with friends. She’s also an avid reader and is ...

We recently coined the term “cleanwashing” to describe the practice of marketing a product as clean or non-toxic without supporting those claims. When buying cosmetics, it’s important to make sure you know how to read a label so you don’t get duped. (Though at Follain, our strict standards mean you ...

Like all beauty junkies, we love learning about new brands. But for us to consider bringing one into Follain, it needs to do more than pass our clean standards. We’re looking for brands with a purpose as powerful as their products. That’s why we were so excited about the relaunch ...

At Follain, we advocate for better, safer beauty products, and that means we’re always keeping an eye on measures that could further (or set back) our mission, whether in Washington, D.C. or state governments across the country. With Election Day 2018 upon us, we think it’s the perfect time for ...

A product package may boast popular plant-based ingredients, but that doesn’t mean you can take it at face value.   What is “Fairy Dusting”? Fairy dusting, also sometimes known as angel dusting, is when an active ingredient is added to a product at a low level, just so the company ...

Founder to Founder is a series in which our founder and CEO Tara Foley sits down with leading founders in the clean beauty industry to talk about their brands and how they got to where they are today. As a pioneer of the clean beauty industry, Tata Harper is beloved ...

Don't be clean washed by big beauty companies using claims of natural or organic. Turn around that package and read the ingredients. If you don't know what they are, check Follain List of Restricted Ingredients, the EWG's Skin Deep Cosmetics Database, or the Think Dirty app to learn more.

Welcome to Rosacea 101! We at Follain have decided to do a deep dive on rosacea and the many steps one can take to help reduce the often uncomfortable side effects of this skin condition. If you're in search of the perfect routine for rosacea-prone skin, look no further!

When pregnant, we avoid toxins in what we eat and our environment, but we should also read the ingredients carefully on our beauty products. This guide outlines the ingredients to avoid as well as recommendations for how to treat common skin conditions during pregnancy.

You watch what you eat and read ingredient labels, but do you read the ingredients on your skincare products? Your skin is your largest organ and your body absorbs 60% of what you put on it so you should read your beauty ingredient labels too. This guide will help you identify potential toxins and provide recommendations for clean beauty products to try.

Facial cleanser, it’s an essential part of everyone’s skincare routines. Some might think that any cleanser will do the trick and clean their face at the end of the day – but the cleanser you use actually makes a huge impact on your skin’s health. If you use the wrong ...

Follain added phenoxyethanol to its restricted ingredients list. We take our role as a clean beauty pioneer seriously. We have been reading the research available, learning more about the chemistry from our advisers, and consulting with our brand partners. Based on all of this work, we have decided it’s not worth the risk now that there are safer beauty preservative options.

Plus, shop some of our healthy favorites for face, cheek, lips, and eyes.

Facial oil is no longer optional. Hydrating and balancing, these transformative oils are crucial for your skincare routine.

Our founder shares her non-toxic SPF faves for sunny days.

Eye care is essential. Here you’ll find the best non-toxic products at all price points.

Effortlessly cool makeup from the land down under.

Big plans this weekend? Us, neither. Consider treating yourself to a luxurious citrus bath.

Kari Gran gives us the scoop on her all-new Three Sixty Five SPF 28. Don’t wait for summer.

Still need a Mother’s Day gift? We’ve got you covered.

To celebrate Earth Day, we’re highlighting five of our favorite eco-friendly, Follain-approved brands that go above and beyond.

We spent a year developing the perfect non-toxic hand and body moisturizer. It's lightweight and includes coconut water which is really hydrating and kokum seed butter which supports supple skin.

Fitness blogger Sarah Dussault lets us into her bathroom for a clean detox of her beauty products.

So fresh and so clean. Learn how to recreate this natural springtime look with tips from Follain makeup artist, Amber Voner.

Next up in our series of clean swaps: a non-toxic dupe for your favorite drugstore ointment.

Not sure where to begin when going clean? We've got you covered. Here are 5 easy products you can swap to clean today and make a big difference for your health.

Go behind the scenes with the founder of Misha & Puff, a children's knitwear brand, as Tara does a clean overhaul of her beauty products.

Wellness blogger and supermom Laney Crowell opens up about her switch to clean beauty, her favorite products and tips for new moms.

Our top 5 products for the shower are clean soap, body scrub, dry brush, and body lotion. These are all toxin-free and will help make the skin all over your body healthy and soft.

Allow us to break it down, real simple. Our guide to the very best cleansers for every skin concern.

Sodium Lauryl Sulfate, found in most conventional soaps, has been linked to organic toxicity, birth defects, and cancer. Non-toxic soaps offer the same cleansing properties with safe ingredients.

Get to know April Gargiulo, founder of cult-favorite brand Vintner's Daughter.

Not all deodorants are made equal. Play it safe with these non-toxic alternatives.

Should you go clean? And is it really worth the effort? (TLDR: Yes.)

Introducing your one-stop destination for all things clean beauty.