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How to Get a Pretty Rosy-Hued Makeup Look in 5 Easy Steps

It’s not officially spring for a few more days, but we wanted to get in the spirit as temperatures start to warm up! In our most recent Follain clean makeup tutorial, resident Boston makeup artist Kate shows us how to get an easy, spring makeup look. 1. Prep Skin Kate ...
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The 6-Step Miracle Routine That Has Been Saving Our Skin

It goes without saying that at Follain, we’re total skincare fanatics: We’re constantly trying new products and swapping secrets for getting clear, glowing skin. But with cold, dry weather in full effect over the last couple months, our skin has been in need of some serious TLC. Maddie Clary, digital ...
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Spraying Toner

How to Apply Your Skincare: A Step-by-Step Guide

There is one question I hear daily at Follain: How exactly do I apply my products? Our daily skincare routines can have several steps, and it’s important to know how to correctly layer each product so you’re getting the maximum benefit from them all. A good general rule is to ...
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All About Multi-Masking: The Treatment Technique You Need to Try

Everyone has heard of multi-tasking, but have you heard of multi-masking? Multi-masking is actually as straightforward as it sounds: It’s the process of using several different masks at the same time to get a highly personalized skincare treatment. Do you have an oily and acne-prone T-zone? Use a detoxifying mask ...
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Women We Love: Eliza Blank of The Sill

At Follain, we believe in celebrating women every day and especially today, International Women’s Day. In honor of the holiday, we’re tipping our hats to the woman behind one of our favorite brands, Eliza Blank. She’s the founder of The Sill, a marketplace that makes it easy to buy beautiful ...
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Let’s Celebrate The Power of Women and Community This Month

Maybe I’m still feeling the excitement of Nike’s recent female-focused “Dream Crazier” ad, or maybe it’s the lingering high of showing up to our new store openings and business meetings at the end of 2018 with my infant daughter Annabel in tow. Or perhaps I’m feeling inspired by the community ...
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Cream, Balm, or Oil: Which Moisturizer is Right for You?

If you’ve ever wondered the difference between a cream, oil, or balm, you’re not alone. While they all appear to do the same thing—add moisture and nourish your skin—they each provide different benefits and a different experience. So why is proper moisturization crucial? Research shows that moisturizers can help fight ...
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Ingredient Spotlight: Does Your Skin Need More Vitamin C?

Vitamin C is not a new superstar ingredient to us. Whenever we feel the onset of a cold, we turn to it to boost our immune system and get better, quicker. But did you know that it may be your ticket to younger, brighter looking skin as well? What Is ...
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Clean Hair Care: Why It’s Important to Make the Switch

For many of us, making the swap from conventional products to high-performing, non-toxic versions takes time. We usually start with a few key products and then tackle one part of our routine at a time. Hair care products often come toward the end of the clean beauty journey, but making ...
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4-Step Daily Routine for Sensitive, Acne-Prone Skin

Follain Dallas store educator Lindsey recently shared her secrets for clearing acne using clean beauty products with a routine for normal to oily skin types. But everyone’s skin is different, so here she breaks down the best products if you’re struggling with acne and have sensitive skin, too.  1. Cleanser: ...
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The Clean Beauty Guide to Treating Acne

If you are currently suffering from acne or have suffered from acne in the past, you know that there the words “clear skin” are highly coveted. As a six-year chronic acne sufferer myself, I am here to tell you that you are NOT alone in your acne journey. Clear skin ...
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10 Follain Employees Dish on Their Clean Beauty Long-Term Loves

When your workplace is a treasure trove of the best in clean beauty, it’s easy (and oh-so-tempting) to constantly swap out your products for the latest and greatest. But even among the biggest beauty junkies, there are some products that are simply irreplaceable. Here, 10 Follain employees reveal their longest ...
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CBD and Clean Beauty: Why We’re Bucking The Trend—For Now

There’s no denying that CBD is the “it” ingredient of the moment. It’s everywhere: in coffee, sodas, body lotions, chocolates, and gummies, not to mention the more straightforward vitamin-like capsules and tinctures. So you might be wondering why we haven’t launched any CBD-based skincare products at Follain yet. Allow us ...
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Quick Date Night Makeup in 4 Easy Steps

With Valentine’s Day (or Galentine’s Day) coming up, we had our resident Boston makeup artist, Kate, join local blogger Elissa from Style Wire to show us how to do a high-impact, low-effort, and most importantly clean date night makeup look.  1. Prep Skin Hydrated, healthy skin is the most important first ...
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Concealers 101: How to Pick the Right Product For You

Make-up artist Monica from Follain West Village explains why picking your concealer is more about matching to your skin tone.
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6 Tips From Tammy Fender for a February Full of Self-Love

As a pioneer of the clean beauty movement and an advocate for holistic wellness, Tammy Fender inspires us to be gentle with ourselves and practice self-care every day. We asked her to share some of her favorite tips.
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I’m Embracing Self-Love This Month—and You Should, Too

I’m grateful to live somewhere where there are four distinct seasons. That means there’s always something to look forward to—or to complain about, depending on who you are—from fall foliage to beautiful winter snow and then thawing out through spring and summer. Of course, the seasons mean we have to ...
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Best Clean Beauty Gifts for Valentine’s Day

Roses and chocolates are so predictable. This year, trade the traditional gifts for clean beauty favorites. We might be a bit biased, but we don’t think there’s anything better than giving or getting real products that nourish your skin and your soul. Whether February 14 is Valentine’s Day or Galentine’s ...
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The Best Hyaluronic Acid Serums for Keeping Skin Hydrated

Your skin naturally produces hyaluronic acid, but sometimes it needs a little help. Boost hydration, plumpness, and elasticity with these 3 Follain-approved serums.
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#MyRevelation: Cancer Survivor and Sustainable-Living Advocate Kara Ladd

At Follain, we decided to start 2019 by leaning into revelations we’ve had rather than setting unrealistic resolutions, and we asked our community of green beauties to join the conversation. Among the many inspiring stories we’ve heard is that of Kara Ladd. Just a few years ago, Kara was working ...
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Founder to Founder: Tammy Fender

Tammy Fender is one of the pioneers of the clean beauty movement, getting her start in skincare and holistic healing more than 25 years ago. Her eponymous brand grew out of dedicated one-on-one time with clients at her West Palm Beach spa, which she describes as a “living laboratory.” From ...
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New York Store Director Yilla’s Local Recommendations

After a successful New York pop-up, we’ve finally returned to the city with a permanent location! Follain NYC opened in late 2018 at 92 Greenwich Avenue in the West Village. To mark this exciting launch, we spoke with our New York store director, Yilla, about her favorite local spots. MEET ...
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Allison Moss founder of Type:A deodorant

Getting to Know Allison Moss, Founder of Type:A

Type:A deodorant made its debut in March 2018, bringing innovative tube packaging and a sweat-activated formula to the world of clean deodorant. It created a wave of excitement among clean beauty enthusiasts—us included! We’re thrilled to add type:A to our shelves, and in honor of this new partnership, we asked ...
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The Ultimate 4-Step Routine for Dry, Sensitive Skin

Follain educator Ellen Bradley shares her 4-step ritual for nightly hydration that hydrates dry, sensitive skin. It includes double cleansing with an oil cleanser to remove makeup and hydrate along with a toner to prep the skin to receive nutrients from a hydrating moisturizer. A hydrating mask rebuilds the lipid layer of the skin and keeps it soft and elastic
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The Beginner’s Guide to Serums vs. Oils

Serum? Oil? What's the difference? Follain founder and CEO Tara Foley breaks it down for us.
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8 Hydrating Hero Products to Heal Dry Skin

We like our humor dry, but our skin? Not so much. For all the moisture-challenged skin out there, we’re here to help. Follain’s resident product expert, Jenna Ryan, shares some of her all-time favorite products for dry skin.
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This Is Why We Aren’t Making Resolutions for 2019

Building a business and a family at the same time is hard. There, I said it. I’m constantly being pulled in different directions and holding myself to a high standard with it all. What I probably need to do most is just be easier on myself, and one way I’m ...
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Start the New Year with a Month of Self-Care

This New Year, we’ve traded resolutions for revelations, so we can start 2019 on a positive note of self-care and self-discovery. Let our calendar of thought-provoking prompts guide you through a happy and healthy January. Self-Care Calendars Our Follain calendar is available as a printable download and wallpaper for phone, ...
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reflecting on new year's revelation

4 Steps to Discover Your New Year’s Revelation

This year, we’ve decided that we’re not making New Year’s resolutions. Instead, we’re leaning into revelations we’ve had—because though resolutions are easily forgotten by February, a revelation can change the course of a day, a year, or a lifetime. If you’re not sure what revelation to explore in 2019, or ...
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These Charities Are Clean Beauty Champions

There are several nonprofits that are awesome partners in our mission to change the beauty industry for good. We always say that we couldn’t do what we do without the scientists, researchers, and activists at these organizations—and it’s true. As the clock winds down on 2018, we hope you’ll consider ...
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Store Educator Megan’s Favorite Places in Seattle

Earlier this year, we opened our first store on the West Coast at Seattle’s University Village. We wanted a local perspective on what to see and do in Seattle, so we talked to Megan, one of our store educators. About Megan When Megan isn’t at Follain, you can usually find ...
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How to Go Natural With Your Holiday Gift Wrap

This holiday season at Follain, we’re focused on getting real and giving real. And that doesn’t just mean giving products made with real, nourishing ingredients; it also means being conscious of how you’re wrapping gifts. The holidays result in a lot of wasted packaging and wrapping paper (some of which ...
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Gift Guide: The Best Clean Beauty Gifts for Everyone on Your List

Gifting season is here and at Follain, we think there’s nothing better than giving (and getting!) real products that really work. Whether you’re on the hunt for budget-friendly stocking stuffers or go-all-out luxuries, we’ve got your holiday shopping covered.  Gifts for the Clean Beauty Newbie Wrap up these picks for ...
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Store Director Hilary’s Favorite Boston Spots

Our South End location in Boston was the first-ever Follain store to open. It was a labor of love, as founder and CEO Tara Foley worked on all aspects of the store and even hand painted the walls. The store officially opened for business in 2013 and since then, it’s ...
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Here’s Why Silent Spring Institute is Clean Beauty’s Secret Weapon

Our holiday giving partner helps us ensure that every product on our shelves (and on our site) is safe and non-toxic.   Since the first Follain store opened its doors in Boston in 2013, we’ve been committed to selling the safest, most effective beauty products out there, so that you ...
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Gift Guide: Tara’s Favorite Things

For me, the holidays are all about spending time with loved ones, but there’s also joy in picking out the perfect gift for each of them. From self-care essentials to luxe items for clean living, here’s what I’m gifting this year. A Basket for Beauty Sleep Slip silk eye mask ...
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Founder to Founder: Kirsten Kjaer Weis

Founder to Founder is a series in which our founder and CEO Tara Foley sits down with leaders of the clean beauty industry to talk about their brands and how they got to where they are today. Kirsten Kjaer Weis grew up on a farm in Denmark but has lived ...
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6 Things We’re Thankful for This Year

Thanksgiving is always a good time to pause and take stock of the many good things in your life. At Follain, we have a lot to be thankful for this year, from new stores to new babies. Here’s our 2018 gratitude list.
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Bethesda Store Director Tiffany’s Local Recommendations

In the past, we’ve hosted pop-up events in DC, but this year we decided to put down roots by opening a Follain location in Bethesda. In celebration of this new home, we asked our store director Tiffany to tell us all about her favorite local spots for healthy, happy living.  Meet Tiffany ...
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Founder to Founder: Rachel Winard of Soapwalla

Rachel Winard started Soapwalla out of necessity after being diagnosed with lupus. After seven years of learning everything she needed to perfect her product line—from chemistry to aromatherapy—she launched to the market under the name “Soapwalla.” Watch our latest edition of Founder to Founder, in which our founder and CEO Tara Foley sits down with leaders in the clean beauty industry to talk about their brands and how they got to where they are today.
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Dallas Store Director Caroline’s Favorite Local Spots

ICYMI: We recently opened Follain Dallas, our very first location in Texas! In honor of the opening, we spoke with store director Caroline about her favorite spots in Dallas. Meet Caroline Caroline’s happy place is among the mountains and forests when she’s hiking with friends. She’s also an avid reader and is ...
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Are Your Cosmetics Really Clean? Here’s What to Look For

We recently coined the term “cleanwashing” to describe the practice of marketing a product as clean or non-toxic without supporting those claims. When buying cosmetics, it’s important to make sure you know how to read a label so you don’t get duped. (Though at Follain, our strict standards mean you ...
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Getting to Know Luke Penney, the Founder of LEAP Organics

Like all beauty junkies, we love learning about new brands. But for us to consider bringing one into Follain, it needs to do more than pass our clean standards. We’re looking for brands with a purpose as powerful as their products. That’s why we were so excited about the relaunch ...
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capitol-hill

Is Change Coming to the Beauty Industry? Here’s the Latest on Legislation

At Follain, we advocate for better, safer beauty products, and that means we’re always keeping an eye on measures that could further (or set back) our mission, whether in Washington, D.C. or state governments across the country. With Election Day 2018 upon us, we think it’s the perfect time for ...
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Fairy Dusting: Have You Fallen for This Marketing Trick?

A product package may boast popular plant-based ingredients, but that doesn’t mean you can take it at face value.   What is “Fairy Dusting”? Fairy dusting, also sometimes known as angel dusting, is when an active ingredient is added to a product at a low level, just so the company ...
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Founder to Founder: Tara Foley and Tata Harper

Founder to Founder is a series in which our founder and CEO Tara Foley sits down with leading founders in the clean beauty industry to talk about their brands and how they got to where they are today. As a pioneer of the clean beauty industry, Tata Harper is beloved ...
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Are You Being Cleanwashed by Big Beauty?

Don't be clean washed by big beauty companies using claims of natural or organic. Turn around that package and read the ingredients. If you don't know what they are, check Follain List of Restricted Ingredients, the EWG's Skin Deep Cosmetics Database, or the Think Dirty app to learn more.
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skincare for rosacea

Rosacea 101: How to Treat It With The Best Non-Toxic Products

Welcome to Rosacea 101! We at Follain have decided to do a deep dive on rosacea and the many steps one can take to help reduce the often uncomfortable side effects of this skin condition. If you're in search of the perfect routine for rosacea-prone skin, look no further!
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5 Toxic Beauty Ingredients to Avoid While Pregnant

When pregnant, we avoid toxins in what we eat and our environment, but we should also read the ingredients carefully on our beauty products. This guide outlines the ingredients to avoid as well as recommendations for how to treat common skin conditions during pregnancy.
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10 Nasty Toxins Found in Mass Market Beauty

You watch what you eat and read ingredient labels, but do you read the ingredients on your skincare products? Your skin is your largest organ and your body absorbs 60% of what you put on it so you should read your beauty ingredient labels too. This guide will help you identify potential toxins and provide recommendations for clean beauty products to try.
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Clean & Simple Skincare: Cleanser 101

Facial cleanser, it’s an essential part of everyone’s skincare routines. Some might think that any cleanser will do the trick and clean their face at the end of the day – but the cleanser you use actually makes a huge impact on your skin’s health. If you use the wrong ...
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Phenoxyethanol: Controversial Ingredient That’s No Longer on Our Shelves

Follain added phenoxyethanol to its restricted ingredients list. We take our role as a clean beauty pioneer seriously. We have been reading the research available, learning more about the chemistry from our advisers, and consulting with our brand partners. Based on all of this work, we have decided it’s not worth the risk now that there are safer beauty preservative options.
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How to Switch to Clean, Non-Toxic Makeup

Plus, shop some of our healthy favorites for face, cheek, lips, and eyes.
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Which Facial Oil is Right for My Skin Type?

Facial oil is no longer optional. Hydrating and balancing, these transformative oils are crucial for your skincare routine.
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Tara’s Top 4 SPF Picks for Summer

Our founder shares her non-toxic SPF faves for sunny days.
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Clean and Effective Eye Treatments for Any Budget

Eye care is essential. Here you’ll find the best non-toxic products at all price points.
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Clean Beauty Crush: Ere Perez

Effortlessly cool makeup from the land down under.
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Your Weekend Plans: DIY Citrus Bath

Big plans this weekend? Us, neither. Consider treating yourself to a luxurious citrus bath.
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The Daily Sunscreen You Need: Kari Gran’s Three Sixty Five SPF 28

Kari Gran gives us the scoop on her all-new Three Sixty Five SPF 28. Don’t wait for summer.
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What We’re Gifting Our Moms This Year

Still need a Mother’s Day gift? We’ve got you covered.
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5 Eco-Friendly Beauty Brands We Love

To celebrate Earth Day, we’re highlighting five of our favorite eco-friendly, Follain-approved brands that go above and beyond.
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5 Reasons to try Follain’s New Body Lotion

We spent a year developing the perfect non-toxic hand and body moisturizer. It's lightweight and includes coconut water which is really hydrating and kokum seed butter which supports supple skin.
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60-Second Swaps with Sarah Fit

Fitness blogger Sarah Dussault lets us into her bathroom for a clean detox of her beauty products.
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Fresh, Spring Makeup in 10 Simple Steps

So fresh and so clean. Learn how to recreate this natural springtime look with tips from Follain makeup artist, Amber Voner.
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A Healthy Alternative to Petroleum Jelly

Next up in our series of clean swaps: a non-toxic dupe for your favorite drugstore ointment.
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How to Get Started With Clean Beauty in 5 Easy Steps

Not sure where to begin when going clean? We've got you covered. Here are 5 easy products you can swap to clean today and make a big difference for your health.
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60-Second Clean Beauty Swap: Anna of Misha & Puff

Go behind the scenes with the founder of Misha & Puff, a children's knitwear brand, as Tara does a clean overhaul of her beauty products.
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Clean Beauty Break: Laney of The Moment

Wellness blogger and supermom Laney Crowell opens up about her switch to clean beauty, her favorite products and tips for new moms.
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5 Must-Have Products for Your Shower

Our top 5 products for the shower are clean soap, body scrub, dry brush, and body lotion. These are all toxin-free and will help make the skin all over your body healthy and soft.
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What’s the Right Cleanser for My Skin Type?

Allow us to break it down, real simple. Our guide to the very best cleansers for every skin concern.
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SLS Sodium Lauryl Sulfate

Why to Watch Out for SLS

Sodium Lauryl Sulfate, found in most conventional soaps, has been linked to organic toxicity, birth defects, and cancer. Non-toxic soaps offer the same cleansing properties with safe ingredients.
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Meet the Maker: April Gargiulo of Vintner’s Daughter

Get to know April Gargiulo, founder of cult-favorite brand Vintner's Daughter.
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Why Your Armpits Deserve a Detox

Not all deodorants are made equal. Play it safe with these non-toxic alternatives.
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Why Clean Beauty Matters

Should you go clean? And is it really worth the effort? (TLDR: Yes.)
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Welcome to Clean Beauty 101!

Introducing your one-stop destination for all things clean beauty.
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