Fine lines and wrinkles cropping up around your eyes? It might be hard to unsee them, but that’s no reason to stop smiling. Turn to these potent yet clean products, which hydrate, smooth and brighten the delicate under-eye skin for noticeable results.

These products run the gamut in the pricing department, but these potent natural potions put natural vitamins, minerals and antioxidants to work, creating  effective treatments no matter the price. Find our favorite eye care products in each category below.

When you can’t believe your eyes… Effective treatments under $50


Farmaesthetics Eyebright
, $26

A gentle eye makeup remover, wrinkle-reducer and puffiness-soother all in one, this eye brightening formula from Farmaesthetics is free of synthetics and contains grapeseed oil, which naturally relaxes the ocular nerve to help alleviate eye strain. No need to do a double take—yes, it’s really only $26.

One Love Organics Vitamin E Active Moisture Eye Balm, $49

Active ingredients like hydrating shea butter, pomegranate and eyebright herb extract, which lift and tone skin, and kelp extract, which protects collagen and fights free radicals, make this product one powerful balm when it comes to eye care. Natural yet potent, this formula soothes and lifts delicate skin for a more vibrant under eye.

When the price is right at first sight… Eye enhancers for under $100


Josh Rosebrook Oculus Formula
, $70

This bestselling serum addresses all under-eye needs using high-quality botanicals like grapeseed oil, eyebright and camelina oil to firm, protect and regenerate the skin surrounding the eye. If you’ve got sensitive skin, rest assured that this natural formula is also crafted to target aging and combat puffiness while remaining gentle enough for use on the delicate under eye area.

Tata Harper Restorative Eye Cream, $98

Just as the name suggests, this product is restorative in all the right places. The supremely hydrating cream can reduce the appearance of fine lines and tackles puffiness and dark circles on the spot. This revitalizing formula also stays put (i.e. you won’t find your eyeliner on your chin), so have no fear applying it under makeup as it won’t migrate to other unwanted areas of the face.

When you’ve got eyes on the prize… Splurge-worthy serums at $100+


La Bella Figura Découverte Under Eye Repair Serum
, $115

If you want to appear well-rested (even if you’re far from it), look no further than this luxurious, antioxidant-rich serum, applied with a cooling steel rollerball. The secret weapon here is raw green coffee bean oil, rich in linoleic and oleic acids, which help to brighten, depuff and instantly nourish the under-eye skin.

Amala Rejuvenate Targeted Wrinkle Treatment, $116

Feast your eyes on this soothing treatment, which targets fine lines and wrinkles using ingredients like Vitamin C-rich acai berry extract, acerola fruit extract and lemon oil, as well as cocoa bean and hyaluronic acid to plump and retexturize the skin for results you can see. This potent treatment provides all the right age-defying benefits without the harsh chemicals typically associated with anti-wrinkle treatments.

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