I’m thrilled to introduce Follain’s new and improved blog, dedicated to all things clean beauty.

Before opening our first store in 2013, I had a personal blog called The Naturalchemyst, which came from a desire to share healthy beauty resources and product reviews with my friends and family. As a lifelong beauty junkie, I was shocked to discover all of the toxins that were hiding in some of my most beloved products.

So I began to immerse myself in the clean beauty world, hunting down the best products, meeting with the insiders and asking every last question. I started to cringe (and still do) whenever I spotted toxic toiletries in hotel bathrooms and homes of friends. I wanted everyone to know that there were better, safer options!

Fast forward to today—almost 10 years after launching my original blog—and I still get many of the same questions about clean beauty from Follain customers, friends and followers. That’s where Clean Beauty 101 comes in.

No matter where you are on your clean beauty journey, consider this your one-stop destination. Our team of experts and educators will share video tutorials, clean swaps, industry news and so much more.

We’re so grateful for your support and can’t wait to grow this incredible community!

xo,
Tara