ILIA

Sasha Plavsic founded ILIA after her mother encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born. Today, ILIA challenges the conventions of clean beauty to create safe, potent formulas that protect and revive your skin.

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