Kirsten Kjaer Weis, a Danish-born, New York-based makeup artist, was baffled. The conventional makeup she used for magazine covers was giving celebrities and models breakouts and rashes. She realized that if someone could figure out a way to make products using natural materials instead of chemicals, they could change the narrative. So she set out to do just that, and created her highly curated collection of perfectly blended products with exacting standards.