Organic Bath Co.

Gianne Doherty and Jay Weeks started Organic Bath Co. in Boston when Gianne’s conventional products gave her hives (literally). That sparked ideas that seemed revolutionary, but shouldn’t be: that taking care of oneself is tantamount to taking care of others, and that natural skin products can do the trick–safely and luxuriously. The duo whipped up an organic body butter that formed the basis of an entire line that makes skin feel as good as it looks.