Ursa Major

Go Easy Daily Shampoo

Ursa Major

Go Easy Daily Shampoo

Returns are always on us!
Hair Type Color-Treated, Fine, Medium, and Thick
Hair Goals Hydrating
  • Creates a rich lather without harsh sulfates
  • Lightly conditions hair and washes away buildup
  • Restores softness, body, and shine
Easy does it

You’ve probably heard that you shouldn’t wash your hair every day. But if you really wanted to, this shampoo is gentle enough for everyday use. Using coconut-derived surfactants, it works into a creamy lather without stripping hair of its natural oils. Plus, it helps promote a healthy scalp and lightly conditions hair, all without a single sulfate.

Apply on thoroughly wet hair and work into a lather. Rinse, and follow with Ursa Major Go Easy Daily Conditioner.


A quarter-size dollop will do. This shampoo may not be formulated with sulfates, but it still works up a creamy lather.

About The Brand

Ursa Major’s advanced formulations provide an antidote to the bland, toxic-laden offerings that pervade the marketplace. Comprised of nature’s most effective “super natural” ingredients, their products deliver skincare solutions that are a pleasure to employ.

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Customer Reviews


    Stephanie January 19, 2020

    Love the formula! Fresh scent and would repurchase in a heartbeat!

  • Go Easy Shampoo

    Sarah D. January 14, 2020

    Shampoo left my hair feeling light and clean. Smells excellent, very calming and fresh. Would hightly recommend!

  • good wash resulting in soft, clean hair

    Melaine January 13, 2020

    I have fine, thin hair. this product had a nice (earthy) smell and only a little product resulted in a good wash and made my hair so clean, soft and full. I love it! I will need to use with a little conditioner just because my hair had a couple snarls after the shower and I don’t need any more breakage.

    3 persons found this helpful. Mark as helpful
  • I'm happy to have found this

    Nikki C. January 01, 2020

    I love this shampoo. I have super fine, thin hair that gets insanely greasy after a day. I use this shampoo every other day and in between use dry shampoo and my hair never feels weighed down. I recently went to Cancún and this shampoo worked perfectly getting the salt out of my hair from the ocean!

    5 persons found this helpful. Mark as helpful
  • Disappointed

    Emily December 16, 2019

    The smell is strong, which did not bother me but did bother my husband. My husband has thick hair and I have fine hair, but we both experienced a weird texture in our hair after using this shampoo. I’ve noticed my hair has gotten a greasy texture much faster than usual and I experienced very bad dandruff when first using the shampoo. It’s subsided after a few weeks, but still present. Would not buy again and considering tossing the rest of the bottle (we’ve used about half). I’m disappointed because I’ve used Ursa Major’s facewash for an entire year now and loved it. Was hoping to love their shampoo as well.

    2 persons found this helpful. Mark as helpful
  • Would not buy again.

    Adrienne November 28, 2019

    Nice lather, terrible smell.

  • customer

    Karly November 25, 2019

    I love this shampoo! But the smell is intense. Would recommend for hair, but maybe not for users who are sensitive to strong smells.

  • loooove

    Miranda A. October 08, 2019

    This shampoo is amazing. Gets the job done and smells amazing. The best way I can describe the scent is like walking into a fresh crisp Forrest. I am a huge fan!

    2 persons found this helpful. Mark as helpful
  • Nice shampoo and lather

    Angelina S. September 02, 2019

    Love the scent of this shampoo and it has a great lather. My hair gets oily after one day so this works good to wash everyday.

  • Best smelling shampoo

    Capclt June 03, 2019

    I love this shampoo because it actually makes my hair smell clean and fresh. The balsam scent it wonderful.

  • Smells amazing... but dries me out

    H April 23, 2019

    I use a lot of ursa major skin products and love them! This shampoo smells amazing and lathers well, as all have said. But it leaves my normal hair very dry, almost stripped, even when I use it only twice a week. If I use a smaller amount my hair doesn’t get clean, if I use enough to clean it, it feels brittle. Maybe one day they’ll introduce a more hydrating shampoo formula. I’ll try anything these folks make!

    2 persons found this helpful. Mark as helpful
  • Wish it worked for me

    Mary H. April 02, 2019

    Knowing my tendency to break out easily from too many ingredients / fragrances, I only purchased the travel size of this shampoo and its conditioner. I loved the smell but it was a bit too strong / persistent for my total enjoyment. And unfortunately a few days of use resulted in back and hairline acne. If you have sensitive skin like me, it’s probably best to pass on this product. Otherwise I loved the way it make my hair feel. If Ursa Major comes out with an unscented / sensitive skin version of these products, please let me know.

    3 persons found this helpful. Mark as helpful
  • Great shampoo!

    Azulena February 28, 2019

    I really like this shampoo. It smells nice and reminds me of the outdoors. My hair comes out clean and has a good amount of body.

  • great regular shampoo

    S D. February 25, 2019

    smells so nice and has a great lather for a sulfate shampoo! great for regular washes!


    Corinth February 23, 2019

    Besides the fact that this is a natural shampoo, i love how clean my hair feels after every wash! It also smells fantastic (actually my favorite part of the product). I wish it came in a bigger bottle because I feel like I’m going to run out of it quick since I have a lot of hair!

  • Great clean shampoo for invigorating shower experience

    Brianne February 21, 2019

    This product is a nice everyday shampoo that actually suds up (rare for sulfate-free shampoos and I don’t love ones that don’t). The scent perks you up and smells a little woods-y, which I like. Leaves hair feeling really clean with no film.

  • Perfect Everyday Shampoo for all types

    Emily February 20, 2019

    I love this shampoo – I have fine, thin hair and this shampoo makes my hair super clean without stripping it or drying out my scalp. It suds up really nicely and smells divine. My boyfriend also uses it and has thick thick but dry hair, and he loves it as well. The scent is gender neutral so it’s nice that we can share.

  • As Good As Conventional

    Sarah M. February 20, 2019

    I love this shampoo! It lathers really nicely, gets my hair clean, and keeps it looking shiny and healthy. Best of all, I don’t have to wash my hair everyday anymore (it tends to get greasy)! I have color treated hair and confirmed with my hair stylist before buying this that it would be ok. I will definitely repurchase.

  • Affordable, lathering, and simple.

    Jill F. February 18, 2019

    I shop around for natural shampoo like nobody’s business. Love love Rahua for conditioner, but am always looking for a new, unisex shampoo for my partner and I to share that isn’t too pricey. We both really enjoy this shampoo—I have curly thin, oily-prone hair and he has dry curly hair. I like to use both their Shampoo and Conditioner, mixing in using a heftier conditioner like Rahua about 1-2x a week. A really great entry-level shampoo into the world of natural products. They really nailed this one.

  • Not a good match for me

    Jeanne T. February 04, 2019

    I noticed immediately that it made a good lather which many other sulfate free shampoos do not. I however found the shampoo ( which I used with the conditioner) not moisturizing at all. I am a long time user of Josh Rosebrook nourish shampoo and conditioner which really compliments my hair…. I was just trying something new. I have also used Rahua which is also better than this for me. I am in my 50s with color treated hair.