Size: 0.23 oz
- Volumizing formula safely boosts
- No flaking, smudging or clumping
- 100% natural and effective
Build your lashes—and make them completely bat-able without compromising your health. This emollient formula uses organic plant waxes and select raw minerals (not coal tar) to shape, intensify and define every last lash.
Apply 1-2 coats to lashes every day.
Night on the town? Go glam with one coat of mascara followed by “Un” Powder on a Q-Tip, then one more layer of mascara.
Power Ingredients
Cera Alba (Beeswax)
Carnauba Wax
Prunus Amygdalus Dulcis (Sweet Almond) Oil
Full Ingredient List
About The Brand
Created by a makeup artist, RMS Beauty offers nourishing makeup and skincare that lets beautiful skin shine through. Made with raw and living ingredients, the interchangeable, multipurpose products bring skin to life with vibrant, pure mineral color.
Customer Reviews
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My favorite
This is my 3rd tube of this mascara. I will try others but keep coming back to this. I find other mascaras leave my eyelashes feeling dry and brittle but not this one! It obviously isn’t going to stay put as well as some drugstore brand waterproof ones, but I don’t find it flakes throughout the day and is a good clean option. It is a good combination of lengthening and a little volumizing that leaves you with enhanced but natural looking lashes.
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Just Okay
If you’re looking for a natural mascara, I would recommend the slightly more affordable W3ll People mascara over this product. It’s very subtle, so it looks nice as a wear-alone product but is almost invisible when paired with eyeliner and eye shadow, which makes it pretty underwhelming for the price. The packaging is elegant and the slim tube feels nice in your hands, but either a wider mouth or a narrower wand would be a better way to control the excess product that comes out when you extract the wand to actually use the mascara. To sum it up, this product/formula is just a bit messy. However, nearly everything irritates my eyes and these haven’t caused any eye irritation or mild stinging like the W3ll People did.
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my favorite.
I have really sensitive eyes/skin and this is the only thing that really doesn’t both them – and such a beautiful mascara! No sacrifices needed.
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Okay
This mascara is okay. It does the job, but as I have black eye lashes anyways…it is almost just a finishing/polishing layer for me. It does not seem to really add too much volume, but it does separate my lashes nicely. It smudges under my bottom lashes (from the top lashes, I don’t use mascara on my bottom lashes) which is annoying and something I can’t seem to get away from with more natural mascaras. I am still debating returning this product. Tip: if you have straight lashes (like me) and curl them, put this mascara on and let dry before curling. My lashes hold curl very well but I found that if I curled first then applied like normal…my lashes were straight in a few hours.
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great mascara as long as I use eyelash primer
stays in place. doesn’t clump, but unless I use the Iredale primer first, not enough volume.
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First natural mascara
This is the first natural mascara I have tried and I’m pleased after using the last four months. In combination with the Jane Iredale conditioning base, it lasts and doesn’t clump. Wish the wand were slightly more narrow – excess product pushes out through the top of the tube, wasting little bits here and there over time.
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Good day wear mascara
This is a nice mascara for the day. I don’t feel like it provides the amount of volume that I like- but am totally fine with using this during the day. I love the RMS products and philosophy so I feel good wearing this product.
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My favorite mascara
This mascara is awesome and the only one I use. It layers nicely and washes off easily. The packaging is minimal and it doesn’t smude or flake off at all. The ingredients are good too!!
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A Good Natural Mascara
Thickens and lengthens. It’s not waterproof but still have no issue with it lasting through the entire day
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With Jane Iredale primer, this is great
As long as you’re using the Jane Iredale primer before you apply, this mascara works great – no smudging beneath your eyes, pretty much stays fixed all day long. I wish it were a tiny bit thicker, but it’s the absolute best toxin-free mascara I’ve found and would definitely recommend it.
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Runs down my face
This was my first switch to a “healthy” mascara and I’m going to try W3ll People as soon as this tube runs out. I don’t love the brush, but I could get past that if the mascara itself didn’t end up beneath my eyes at the end of the day. I’d say this is not worth the splurge.
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my holy grail mascara
I’ve tried so many mascaras over the years — both natural and not — and this is my holy grail product. This delivers pretty, healthy looking lashes. My lashes look darker, thicker, and longer but not fake.
I also had not found a mascara in the green beauty world that comes close to surviving a muggy, DC summer until I started using this one. The formula is a thinner and wetter than many others but once it dries on my lashes, it’s set. It doesn’t smudge or flake on me and, on the few occasions I’ve rubbed my eyes due to to allergies, the little bit of this that got into my eyes didn’t sting or hurt.
This also comes off like dream, I just use an oil cleanser or even a little bit of coconut oil and there’s nothing left behind. Such a beautiful product from RMS!
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Great Mascara
I have used both RMS mascaras. I prefer the defining one slightly more (I like the wand on it better). Both mascaras become the perfect consistency after using them for a week. I also recommend using Jane Iredale’s primer underneath for a better application.
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Perfect Mascara
I have blonde eyelashes, so I’ve been an avid fan of mascara since the 6th grade and pretty much never leave the house without it. I’ve tried every brand you can think of and have finally found the perfect mascara with RMS. I have sensitive skin and it does not irritate my eyes, delivers a full lash and is easy to remove. I highly recommend it, and look forward to trying the defining mascara.
