Ursa Major

Go Easy Daily Shampoo

Ursa Major

Go Easy Daily Shampoo

Returns are always on us!

Size: 8 oz


Hair Type Color-Treated, Fine, Medium, and Thick
Hair Goals Hydrating
  • Creates a rich lather without harsh sulfates
  • Lightly conditions hair and washes away buildup
  • Restores softness, body, and shine
Easy does it

You’ve probably heard that you shouldn’t wash your hair every day. But if you really wanted to, this shampoo is gentle enough for everyday use. Using coconut-derived surfactants, it works into a creamy lather without stripping hair of its natural oils. Plus, it helps promote a healthy scalp and lightly conditions hair, all without a single sulfate.

Apply on thoroughly wet hair and work into a lather. Rinse, and follow with Ursa Major Go Easy Daily Conditioner.


A quarter-size dollop will do. This shampoo may not be formulated with sulfates, but it still works up a creamy lather.

Ursa Major

About The Brand

Ursa Major’s advanced formulations provide an antidote to the bland, toxic-laden offerings that pervade the marketplace. Comprised of nature’s most effective “super natural” ingredients, their products deliver skincare solutions that are a pleasure to employ.

Shop All Ursa Major

Customer Reviews

  • Great new product!

    George C. November 11, 2018

    Super lather and aroma. Thanks Ursa Major.

  • Yesssss

    Angela December 18, 2018

    I always struggled to find a “natural” shampoo that actually worked for my thick wavy/curly hair and so always ended up using an “unnatural” one because it’s all that would actually help tame my mess. I primarily use Ursa Major products so was so happy to see that they now had a shampoo and conditioner. Both work great, leaving my hair soft and easy to style. Thank you thank youuu.

  • Calms My Frizz!

    Gina December 18, 2018

    I have wavy thick hair that can get oily in a flash. I was pleasantly surprised when I found that this Go Easy shampoo left my hair feeling light and clean…not all natural shampoos have done this for me. And I was wicked excited to see that, just after two uses, my frizz was way less! So glad I tried this shampoo!!

  • Where has this shampoo been all my life?

    Desiere December 07, 2018

    I don’t even know how many “natural” shampoos I have tried over the years and always end up disappointed. From the first wash, I love this shampoo. Amazing smell, good lather, rinses easy and best of all no heavy residue. My only question, when will larger bottles be available…fingers crossed for soon!

  • So original

    Lauren November 30, 2018

    I have tried so many healthy/earth & people conscious brands and this shampoo and conditioner really stands out to me. What I mean is, all the brands I’ve tried don’t have very different formulas. I see a lot of mint/eucalyptus, vanilla coconut, or some citrus scent, but not Ursa Major. I love the sandalwood and balsam combo – it’s very different, earthy, and lovely. It’s also very hard to have a clean formula (without SLS) that still rinses wells, yet Ursa Major nailed it. I have medium thickness, straight, long hair for reference and I found that this shampoo creates a great lather AND rinses out well. Before this shampoo, I was never able to find shampoo/conditioner that rinses out of my hair, which made my hair greasy more quickly and weighed down the body of my hair. SO HAPPY THIS WORKS FOR ME. I really could not be happier with my purchase.

  • Great Shampoo

    Ed November 26, 2018

    Glad UM came out with a shampoo. Smells great and so far works great.
    Hopefully they’ll have a styling promade soon!

  • Excellent Shampoo!

    Sl November 25, 2018

    Very nice shampoo! It smells really great, and leaves my hair soft, clean, and not too dry. It rinses well… no residue left on your hair. I found that it’s sufficient to use just a small amount; this will ensure that there will be softness without drying. It’s a gentle shampoo, but effective; I’m using it every other day and it’s working just right. This is now my shampoo of choice!

  • easy breezy

    Sierra November 25, 2018

    I first tried this shampoo at TOURISTS Welcome in MA. It smells amazing and didn’t weight down my (quite thin) hair like other shampoos. So excited to have it at home!

  • Fresh and clean

    Joseph November 21, 2018

    Absolutely love the new shampoo. It leaves my hair fresh and clean, with no heaviness. Smells like walking through a forest on a rainy day!

  • So soft, so fresh!

    Christa November 21, 2018

    LOVE this shampoo so, so much! The lightly woody smell is so refreshing and not over powering at all. Great lather! This is certainly a product I’ll buy again and again.

  • Shampoo

    Jane C. November 21, 2018

    I was delighted to see that you came out with these new products. My hair is thick and curly to the point of being frizzy. I tried the shampoo and conditioner, and they worked really well for me. I will continue to use these on a regular basis.

  • Awesome Product

    Scott C. November 21, 2018

    Love the product. No need to sacrifice efficacy or experience to have a clean product. This is perfect!


  • happy hair

    Katherine S. March 31, 2020

    my hair smells better than any shampoo I’ve ever used. I love this product. It’s soft, beautiful, shiny, and everything I want in a shampoo. Nailed it, Ursa Major! Love!!!

  • I don't need to use

    Denise P. September 22, 2020

    I don’t need to use a lot to lather up and my hair is clean and soft. I like it very much.

  • An honest product

    Patrick P. July 18, 2020

    We like the shampoo and conditioner. Smells citrusy.

  • My go-to shampoo!

    Lauren O. July 15, 2020

    My favorite go-to shampoo! I like that it actually foams up like a regular shampoo would. It smells great too!

  • Best Natural Shampoo. Period.

    Jill F. July 06, 2020

    I’ve tried so many shampoos and this one leaves your hair clean, shiny, plus it’s affordablecompared to many others on the marketplace.

  • I am really happy with

    Carly K. June 15, 2020

    I am really happy with these products. The combination of the shampoo and conditioner make your hair smell great!

  • High Quality Products

    Emily P. May 20, 2020

    I love the quality and the scents! Amazing.

  • Another winner from Ursa Major!

    Chris S. May 19, 2020

    Go Easy shampoo smells and works great, and I now share it with my wife who loves it too!

  • Go Easy Shampoo

    Jessie R. May 01, 2020

    Love this shampoo! Lathers really well, smells good and you don’t need much, so bottle lasts a long time. Ursa Major products rock!!

  • Love the scent

    Carol J. March 10, 2020

    The Go Easy Shampoo is very gentle on the color processed hair and the scent is like walking in a mountain forest–sweet and herb like. Now my husband is using it also.

  • Great product. Used daily and

    Josh T. December 09, 2019

    Great product. Used daily and hair always comes out feeling well-moisturized and clean!

  • Move over salon and over-the-counter shampoos

    Adam M. November 24, 2019

    First off- no dyes, so no toothpaste-colored or slightly pink or purple colored shampoo- which to me was a revelation.

    Then it smells fascinating yet very comforting.

    The lathering experience is by far the best, as well.

    What I really love about this shampoo (especially when used with the Conditioner) is that it doesn’t thin out my hair to make it softer like many drugstore shampoos do (ehem, H&S, P..t and others). This does the opposite, my hair, after a month of using this has become fuller, more moisturized and stronger. I recall months before where every so often I would just randomly lose hair, even from scratching my head. In addition, as many of those anti-dandruff shampoos still give you some variation of dandruff, this one is way ahead of the game. No dandruff, period.

    It may take a little bit of getting used to for drugstore customers, but after a week, you will find it was well worth the transformation.

  • Shampoo Love

    Angela G. October 31, 2019

    Love this shampoo. My husband and I both use it. Smells good and it’s great for our hair!

  • Love it!!

    Asher M. January 25, 2021

    Love it!!

  • Smellin Good

    Thomas B. October 12, 2020

    Wonderful care for one’s hair. Sudsy, clean and a refreshing outdoor woodsy smell. A terrific clean feeling that lasts all day.

  • Like the Product

    Judith November 04, 2020

    I like and will continue to use.

  • Clean, shiny hair!

    Ines L. November 12, 2020

    I really love this shampoo! It leave my (fine and slightly wavy) hair clean in a gentle way. I wash it everyday and the Go Easy Shampoo does not make it dry.

  • Smells Amazing and WORKS!

    Avery M. November 23, 2020

    This shampoo smells so so good and it actually works. My husband has a dry scalp and has always had issues if he is not using Head and Shoulders. This stuff did the trick! No more dandruff or dry scalp!

  • Fresh scent and light on thin hair

    Molly B. December 01, 2020

    Such a wonderful, natural scent paired with a light, clean feel. My hair doesn’t feel so weighted down as often happens to thin hair with other shampoos.

  • Try it, you'll like it

    Arthur R. December 06, 2020

    Working as a partner with the Ursa Major Conditioner makes for a wonderfully controllable head of hair!

  • Great scent and a little

    Robert D. December 20, 2020

    Great scent and a little goes a long way. Leaves hair clean, fresh, and manageable.

  • Lather is robust. Scent is

    Richard A. December 31, 2020

    Lather is robust. Scent is perfect. Not too strong. Seems healthy.

  • A great product!

    Anne M. January 27, 2021

    A great product!

  • Super gentle. My new favorite

    Miranda L. February 07, 2021

    Super gentle. My new favorite shampoo

  • Required Hair Elixir for your Daily Level Up and Health Points!

    Adam M. March 23, 2021

    This is the ultra-natural scented shampoo, though I would say hair “elixir” that enchants your shower experience and brings brightness to even the darkest of days. It’s a must-buy for life.

  • Best Shampoo

    Madeline S. March 23, 2021

    I love that this leaves absolutely no residue on my hair. My hair feels fresh and moisturized, and smells amazing!

  • Great shampoo, give it a try!

    Evan B. April 06, 2021

    I gave this shampoo a try and I’ll never go back! This does not leave a residue like so many others do. My hair feels light, nourished, and CLEAN! And it smells great, without being overpowering. My hair loves this shampoo! The difference really is in the quality of the ingredients. Try it out!

  • Wonderful scent and feel, small bottle

    Joanna L. July 12, 2021

    This smells lovely and makes my hair feel really great. The size of the bottle is a bit too small.

  • Good natural product at a good price point.

    Melissa S. July 13, 2021

    I thought I would enjoy the pine smell for longer but I am getting over it pretty quickly. Overall it doesn’t take much to get a lather on this shampoo and it’s a great natural option. Good price.

  • Love it

    Andrew S. July 13, 2021

    I always thought you weren’t supposed to wash your hair every day. Something about it being too harsh. Anywho, I decided to try Ursa Major’s daily shampoo and conditioner against that traditional advice and I’m never going back. It’s gentle, smells wonderful, and my hair has never looked healthier. Love it and its conditioner sibling!

  • I can't explain why, but

    Katrinka July 25, 2021

    I can’t explain why, but this stuff is amazing! My hair loves it: super clean feeling, soft and shiny.

  • Love your shampoos, conditioners and

    Jane C. July 26, 2021

    Love your shampoos, conditioners and soaps and body wash. Also use a lot of your body lotion. I am definitely an UM girl!!

  • Love this shampoo! Light enough

    Brian W. July 31, 2021

    Love this shampoo! Light enough for daily shampoo after cycling! The scent never fails to invigorate me!

  • Great shampoo

    Christie L. October 10, 2021

    I live this shampoo. Terrific scent, rinses easily. Makes my hair feel and smell great. Can easily go two days between shampoos without feeling grimey or smelly.

  • Love it!!

    Terri B. October 23, 2021

    Love it!!


    Stephanie January 19, 2020

    Love the formula! Fresh scent and would repurchase in a heartbeat!

  • Go Easy Shampoo

    Sarah D. January 14, 2020

    Shampoo left my hair feeling light and clean. Smells excellent, very calming and fresh. Would hightly recommend!

  • good wash resulting in soft, clean hair

    Melaine January 13, 2020

    I have fine, thin hair. this product had a nice (earthy) smell and only a little product resulted in a good wash and made my hair so clean, soft and full. I love it! I will need to use with a little conditioner just because my hair had a couple snarls after the shower and I don’t need any more breakage.

    3 persons found this helpful. Mark as helpful
  • I'm happy to have found this

    Nikki C. January 01, 2020

    I love this shampoo. I have super fine, thin hair that gets insanely greasy after a day. I use this shampoo every other day and in between use dry shampoo and my hair never feels weighed down. I recently went to Cancún and this shampoo worked perfectly getting the salt out of my hair from the ocean!

    5 persons found this helpful. Mark as helpful
  • Disappointed

    Emily December 16, 2019

    The smell is strong, which did not bother me but did bother my husband. My husband has thick hair and I have fine hair, but we both experienced a weird texture in our hair after using this shampoo. I’ve noticed my hair has gotten a greasy texture much faster than usual and I experienced very bad dandruff when first using the shampoo. It’s subsided after a few weeks, but still present. Would not buy again and considering tossing the rest of the bottle (we’ve used about half). I’m disappointed because I’ve used Ursa Major’s facewash for an entire year now and loved it. Was hoping to love their shampoo as well.

    2 persons found this helpful. Mark as helpful
  • Would not buy again.

    Adrienne November 28, 2019

    Nice lather, terrible smell.

  • customer

    Karly November 25, 2019

    I love this shampoo! But the smell is intense. Would recommend for hair, but maybe not for users who are sensitive to strong smells.

  • loooove

    Miranda A. October 08, 2019

    This shampoo is amazing. Gets the job done and smells amazing. The best way I can describe the scent is like walking into a fresh crisp Forrest. I am a huge fan!

    2 persons found this helpful. Mark as helpful
  • Nice shampoo and lather

    Angelina S. September 02, 2019

    Love the scent of this shampoo and it has a great lather. My hair gets oily after one day so this works good to wash everyday.

  • Best smelling shampoo

    Capclt June 03, 2019

    I love this shampoo because it actually makes my hair smell clean and fresh. The balsam scent it wonderful.

  • Smells amazing... but dries me out

    H April 23, 2019

    I use a lot of ursa major skin products and love them! This shampoo smells amazing and lathers well, as all have said. But it leaves my normal hair very dry, almost stripped, even when I use it only twice a week. If I use a smaller amount my hair doesn’t get clean, if I use enough to clean it, it feels brittle. Maybe one day they’ll introduce a more hydrating shampoo formula. I’ll try anything these folks make!

    2 persons found this helpful. Mark as helpful
  • Wish it worked for me

    Mary H. April 02, 2019

    Knowing my tendency to break out easily from too many ingredients / fragrances, I only purchased the travel size of this shampoo and its conditioner. I loved the smell but it was a bit too strong / persistent for my total enjoyment. And unfortunately a few days of use resulted in back and hairline acne. If you have sensitive skin like me, it’s probably best to pass on this product. Otherwise I loved the way it make my hair feel. If Ursa Major comes out with an unscented / sensitive skin version of these products, please let me know.

    3 persons found this helpful. Mark as helpful
  • Great shampoo!

    Azulena February 28, 2019

    I really like this shampoo. It smells nice and reminds me of the outdoors. My hair comes out clean and has a good amount of body.

  • great regular shampoo

    S D. February 25, 2019

    smells so nice and has a great lather for a sulfate shampoo! great for regular washes!


    Corinth February 23, 2019

    Besides the fact that this is a natural shampoo, i love how clean my hair feels after every wash! It also smells fantastic (actually my favorite part of the product). I wish it came in a bigger bottle because I feel like I’m going to run out of it quick since I have a lot of hair!

  • Great clean shampoo for invigorating shower experience

    Brianne February 21, 2019

    This product is a nice everyday shampoo that actually suds up (rare for sulfate-free shampoos and I don’t love ones that don’t). The scent perks you up and smells a little woods-y, which I like. Leaves hair feeling really clean with no film.

  • Perfect Everyday Shampoo for all types

    Emily February 20, 2019

    I love this shampoo – I have fine, thin hair and this shampoo makes my hair super clean without stripping it or drying out my scalp. It suds up really nicely and smells divine. My boyfriend also uses it and has thick thick but dry hair, and he loves it as well. The scent is gender neutral so it’s nice that we can share.

  • As Good As Conventional

    Sarah M. February 20, 2019

    I love this shampoo! It lathers really nicely, gets my hair clean, and keeps it looking shiny and healthy. Best of all, I don’t have to wash my hair everyday anymore (it tends to get greasy)! I have color treated hair and confirmed with my hair stylist before buying this that it would be ok. I will definitely repurchase.

  • Affordable, lathering, and simple.

    Jill F. February 18, 2019

    I shop around for natural shampoo like nobody’s business. Love love Rahua for conditioner, but am always looking for a new, unisex shampoo for my partner and I to share that isn’t too pricey. We both really enjoy this shampoo—I have curly thin, oily-prone hair and he has dry curly hair. I like to use both their Shampoo and Conditioner, mixing in using a heftier conditioner like Rahua about 1-2x a week. A really great entry-level shampoo into the world of natural products. They really nailed this one.

  • Not a good match for me

    Jeanne T. February 04, 2019

    I noticed immediately that it made a good lather which many other sulfate free shampoos do not. I however found the shampoo ( which I used with the conditioner) not moisturizing at all. I am a long time user of Josh Rosebrook nourish shampoo and conditioner which really compliments my hair…. I was just trying something new. I have also used Rahua which is also better than this for me. I am in my 50s with color treated hair.