Ursa Major

Brighten Up Vitamin C Serum

Ursa Major

Brighten Up Vitamin C Serum

Returns are always on us!

Size: 1 oz

Skin Type Combination, Dry, Normal, and Oily
Skin Goals Anti-Aging, Brightening, Hydrating, and Sensitive-Safe
  • Vitamin C, in a water soluble formula, brightens skin
  • Aloe hydrates and soothes
  • Rose hip lightens dark spots and reduces fine lines
Brighter days ahead

Think of this serum as a one-stop solution for better looking skin. The feather light, water-based formula is infused with aloe to hydrate without weighing skin down. Water-soluble, stable Vitamin C brightens and firms skin as powerhouse rose hip lightens dark spots and softens the look of fine lines and wrinkles. Edelweiss, with its anti-aging stem cell complex, infuses skin with powerful antioxidants; aspen bark delivers a natural source of salicylic acid to exfoliate and calm inflammation.

Apply 1 pump to clean, dry face, neck and chest. Use alone for lightweight hydration, or layer beneath your favorite moisturizer.


To keep your serum as potent as possible, store it in a cool, dry place and use within 6 months of opening.

About The Brand

Ursa Major’s advanced formulations provide an antidote to the bland, toxic-laden offerings that pervade the marketplace. Comprised of nature’s most effective “super natural” ingredients, their products deliver skincare solutions that are a pleasure to employ.

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Customer Reviews

  • The best

    Ali June 08, 2021

    This is the best vitamin C serum I’ve ever used and it’s half the price of other vitamin c brands. I will be repurchasing!!

  • brighten is the perfect word for it

    Hannah L. April 16, 2021

    the vitamin c serum is truly perfect for a base layer under SPF. It makes my skin sparkle and feel healthier, plus the smell is a nice subtle citrusy scent. a little expensive but honestly worth it for the treat.

  • amazing serum

    Ruth April 05, 2021

    This is very face brightening. It is clearing and face smoothing


    Carmen D. March 15, 2021

    I love this moisturizer!! It leaves my skin super soft without making it oily (which I’m usually prone to). I’ve used it for over a year now alongside the OSEA cleanser and INDIE LEE COQ-10 toner. Fave skin care routine! One bottle will last you about 4-6 months, depending on usage. I normally apply it twice a day, but recently started subbing my morning moisturizer with the Follain version.

    2 persons found this helpful. Mark as helpful
  • Okay Vitamin C

    Brit January 22, 2021

    Overall, this product does not cut it for me. I have been using it for approximately 1-2 months and have not seen a change in my skin brightness or dark spots. The texture is nice, it is creamy and lightweight, slightly moisturizing. But, unfortunately, I would not repurchase as it did not do anything for my skin.

    • From Follain:

      Hi Brit! So sorry to hear you were not totally satisfied with this Brighten Up Vitamin C Serum. We sent you an email to work with you to find a better match!

  • Great Vit C Serum

    C.r. December 22, 2020

    This is my third time purchasing this vitamin c serum from Follain. I’m happy with how it has brightened my skin and has given it a healthier glow. The serum absorbs quickly. I wanted a vit c serum that was made from natural products and good for the skin. Happy with this purchase!

  • repaired my postpartum skin!

    Lydia B. December 06, 2020

    I am 6 weeks postpartum and with both my kids my skin was really dry, red, patchy and acne prone after delivery. I just started using this product a week ago and the difference in my skin is already remarkable! My skin is far less red and dry and feels so much smoother. I use this morning and night and at night I layer it under the Golden Hour Recovery Cream. It smells really great and goes on smoothly and isn’t tacky. really recommend!

  • first review ever - great product

    Cristina O. November 27, 2020

    I’ve never ever written an online review for anything. I have tried many vitamin C serums, from cheap to super expensive. This one is the real deal, my skin was glowing. Definetely recommend and will try again.

    2 persons found this helpful. Mark as helpful
  • So much better than other Vitamin C serums!

    Chelsey November 12, 2020

    This is now the fourth Vitamin C serum that I’ve tried and I can confidently say that after 5 months of use, it is the best. Other serums were either too potent and irritating or didn’t absorb correctly (cough cough Drunk Elephant). This one feels velvety instead of tacky, goes on smooth and absorbs fast, and doesn’t cause any dryness or splotchiness. My skin tone is drastically brighter and more even than before. Highly recommend!

    4 persons found this helpful. Mark as helpful
  • tacky to the touch

    Katrina June 17, 2020

    I really wanted to love this product but I find it tacky to the touch and it takes a long time to sink in before being able to apply other products or makeup. slight difference in the brightness of my skin. will use to finish but not reorder.

    5 persons found this helpful. Mark as helpful
  • Brighten Up - Now & Forever

    Karli D. April 13, 2020

    I absolutely LOVE this Vitamin C serum! I use it both during my morning routine and my nighttime routine and have found that is has made a huge difference in the vibrancy of my skin. It smells great, it lasts a very long time, and I love the design of the bottle. It is not drying and does seem to hydrate my skin more than any other serum I have tried in the past. I will continue to purchase this item!

    4 persons found this helpful. Mark as helpful
  • Nice So Far

    Ellie R. April 10, 2020

    I purchased this product and have been using it in the morning for about a week. I love how it smells and a little goes a long way, but I can’t speak to any results because I haven’t been using it that long. I will say that I have combination/oily skin and I haven’t really wanted or needed to use my moisturizer on top of this serum because it’s already hydrating enough.

  • I don't get what all of the fuss is about

    Theresa April 08, 2020

    Maybe I’m using this wrong but I haven’t seen any brightening effects after using the product for a full month. Maybe this is just me? I’ve used Beautycounter’s No.1 vitamin C oil and that stuff immediately made me glow! For almost the same price it doesn’t seem like it’s worth it for me to continue purchasing this product.

    4 persons found this helpful. Mark as helpful
  • Fresh and Hydrating!

    Natalee G. January 29, 2020

    I love this serum! I am new to Vitamin C serums, but I think this is a great product. I do notice a brighter, more awake looking skin tone, and this smells great! Nice hydration, too. Hoping to continue to see great results.

    11 persons found this helpful. Mark as helpful
  • Brightening and refreshing!

    Isabel M. January 10, 2020

    I love this product! It quickly brightened and evened my skin tone, I rarely have to exfoliate anymore, and it feels so refreshing going on— a great wake up in the morning (plus it smells like orange juice). I’ve had allergic reactions to salicylic acid in the past, but have had no adverse reaction to the aspen bark extract after using this for about 6 weeks. I have oily skin and use one pump of this as a moisturizer after the Clarins iris toner and Osmia Balance oil; my skin feels so hydrated and healthy and I’m not too oily by the end of the day. If you have very dry skin and/or live in a particularly dry climate you may want to pair this with another hydrating product.

    3 persons found this helpful. Mark as helpful
  • Effective and luxurious

    Katie S. November 24, 2019

    This is my favorite Vitamin C serum I’ve used. It goes on really nicely – it’s light and not at all sticky. One pump is enough to easily cover your face and neck. It also smells incredible which I’ve found is rare for Vitamin C serums. I’ve noticed improvements in discoloration (largely remaining redness from ance) since I started using this product about a month ago. I use it in the morning after toner and before moisturizer.

    5 persons found this helpful. Mark as helpful
  • Really love this!!

    Laerta P. September 20, 2019

    I have used other oils on my face but they were too oily…but I’m glad I took a chance on this. Really love this product! It goes on so smooth and your skin will soak it up like a sponge. You just need two drops and I just dab it on my face. I hardly use any other moisturizer. It doesn’t smell like anything which is perfect if you’re sensitive to scents. I would buy this again. Fantastic product.

    5 persons found this helpful. Mark as helpful
  • best vitamin C serum I have found so far

    Caitrin C. August 26, 2019

    this goes on smooth and doesn’t make my skin oily – I use it under moisturizer or under Ursa Major’s balm in summer. I keep ordering it over and over again because I haven’t found a better one!

  • Serum + Moisturizer in one!

    Mariah R. July 15, 2019

    I was a devout Drunk Elephant user. B-hydra + C-firma was my daily gospel. However, this Ursa Major Brighten Up Vitamin C Serum has changed everything. Not only is the scent beautifully refreshing in the morning, but a little goes an incredibly long way – with one pump smoothing over my whole face (almost like a primer!) and hydrating my combination skin. Especially great for the summer – haven’t gone through a winter with it yet, but I think adding a little extra hydration on top would be a simple and great solution.

    6 persons found this helpful. Mark as helpful

    Rachel H. July 12, 2019

    Currently my favorite product I use! Not only does it smell dreamy but goes on like butter on to your face and helps (for me) clear up dark spots.

  • A treat for your skin

    Gillian June 01, 2019

    This product smells and feels great. It’s become my go-to daytime serum—I layer it under my moisturizer (at night, I use Tara Harper’s serum). I feel like my skin is definitely brighter, more supple, and overall happier since using this on a daily basis.

    2 persons found this helpful. Mark as helpful
  • Fantastic Serum

    Kate M. May 18, 2019

    This delivers! I’ve noticed a overall change in my skins complexion & texture. This is also light enough to double as a moisturizer under makeup. I use it morning & evening & simply love it!!

    2 persons found this helpful. Mark as helpful
  • Great product!

    Katie M. May 12, 2019

    I love everything else by UM so I decided to try this and I wasn’t disappointed! It’s light and does wonders for brightening up my pregnancy dark spots!

  • LOVE this serum

    Mari C. May 03, 2019

    I’ve been on the hunt for my perfect daytime serum and I think I found it in this one! It’s so lightweight and dries quickly which is great before applying makeup, and i can tell a difference in my skin right away. i will occasionally use this at night, but not regularly a part of my nighttime routine. My skin has been noticeably brighter and clearer since i’ve started using it, and it will remain a part of my routine. Highly recommend!

  • Great!

    Erin J. April 18, 2019

    Soaks in really well! And a little goes a long way

  • Great serum

    Cammie March 22, 2019

    This serum smells great! Like a fresh glass of orange juice in the morning. I recently revamped my skin care routine and while I cannot necessarily pinpoint the improvements in my skin (less acne, brighter, less dark spots) I am very satisfied with this serum and look forward to using it everyday.

  • Dilpreet March 04, 2019
  • Great serum

    Jessica January 10, 2019

    Love that serum, it smells so good and makes my skin feel great. I have been trying few serum for a while, but I think I’ll stick with this one now.

  • Good product

    Shannon S. January 03, 2019

    I like the way this product feels and it’s gentle on my skin. I’m not sure it’s anti-aging and that I can see benefits but I’ll continue to use.

  • Good product

    Heather W. December 21, 2018

    I’ve used this product for a while now and while I’m not totally sold on any benefits it’s providing it does smell nice and go on well under my moisturizer.

    2 persons found this helpful. Mark as helpful
  • Feels Good

    Cristi F. December 19, 2018

    Absorbs well into the skin. Doesn’t leave it feeling tacky or greasy. I’ve only used it a few days now – so, it is too early to see any real results. I’m hoping that it will help with the melanoma I have on my forehead….Though I doubt it will have any real effect on it. Still a good product.

  • The best!

    Kelley C. December 14, 2018

    Great price and great product! Just as effective as much more expensive options. High quality and the bottle lasts a while!

  • Perfect.

    Natalie R. December 11, 2018

    Amazing! The serum goes on smoothly, not oily at all. More like a satin finish. As a combination skin sufferer, it’s important the products I use are moisturizing while not too oily of a finish at the same time. I highly recommend!

  • Great morning serum

    Sara F. November 10, 2018

    One of my favorite Vitamin C serums that I’ve tried. I love the smell and texture and have noticed a big difference in skin coloration since I started using it a few months ago.

  • Cannot live without!

    Alexandra November 09, 2018

    This is my first vitamin C I have ever tried and I seriously cannot live without it now! It very noticeable brightens up my skin and diminished the signs of sun spots. I use it morning and night and it’s currently my favorite product I own!

  • Underwhelming.

    Natali V. October 22, 2018

    I’ve been using this serum for almost 2 months and feel like I haven’t seen any results. The smell and texture also aren’t great for me. I’ve really enjoyed other UM products so I was bummed to find this so ineffective for me. I much prefer the OSEA Vitamin Sea serum for visible brightening and evening tone, but I was looking to try something a little less expensive. Will likely go back to that one once this is gone.

    2 persons found this helpful. Mark as helpful
  • Skin saver

    Shannon S. October 12, 2018

    One week to brighter clearer skin. I love it! Perfect boost to my post-partum life…

  • Awesome

    Bianca T. October 12, 2018

    Great results and can’t beat the price!!

  • Like a glass of orange juice for your face.

    Shelby S. October 09, 2018

    Back when we still thought OJ had some nutritional value. Vitamin C and rosehip are some of the best-known skin brighteners, and the opaque packaging keeps them from degrading due to light exposure. Even if brightening isn’t your main goal, you can still benefit from Vitamin C. I use it for protection against pollution and other environmental factors. That’s why it’s important to apply in the morning (under sunscreen) before you face the day and all those invisible, skin-damaging forces out in the world.

  • Loved the serum!

    Hannah October 07, 2018

    I just started using this serum a few weeks ago and I’m already seeing a difference in the brightness of my skin. My skin is acne prone, but this serum leaves my skin feeling fresh and not oily. Would definitely reccomend!

  • Light and Effective

    Beth S. September 21, 2018

    I love this day time serum. It’s light, smells amazing and has definitely improved the texture and tone of my skin. Just ordered my second bottle! I love all Ursa Major products – great quality and at an affordable price.

  • Brightens Skin

    Phoebe B. September 10, 2018

    I’ve been using this serum for a couple of weeks and already love it. I’ve noticed a new brightness in my skin. I only use one pump and it feels like just enough, though it absorbs very quickly so I have to move fast when I use it. I use it under the Indie Lee squalane facial oil and I’m very happy!

  • Feels luxurious

    Casey C. August 29, 2018

    I love the citrusy scent and it feels so amazing and luxurious on my skin. This is my favorite step in my skincare routine. After only a week of using this day and night my skin is glowing.

  • Great light moisturizer for summer!!

    Leah R. August 08, 2018

    I love the citrus smell and light moisture of this serum. I use it as a stand alone moisturizer in humid weather, but its also great under amore traditional moisturizer when your skin needs an extra boost!

  • Great product!

    Corey H. August 06, 2018

    Great lightweight product that has made my skin feel smoother and brighter. Definitely recommend!

  • G A M E C H A N G E R

    Brittany M. July 20, 2018

    Seriously, Im not one to write reviews, but this product is just too good not to. I have had cystic acne my whole life, and recently I made the switch cleaner products, and this was one of them. After a few weeks, I noticed SUCH a difference in the overall appearance of my skin. Smoothness, clearness, evenness, and brightness!! H I G H L Y RECOMMEND THIS LOVELY PRODUCT!!

  • Great product!

    Johana T. June 18, 2018

    Love this serum penetrate very well and quickly. Very lightweight and have brightness my skin tone!

  • Perfect first step to my skincare routine!

    Elaine M. April 16, 2018

    I’ve only been using it for a few days, but I love it so far! Smells so good and feels really good on my skin. My routine is toner, this serum, moisturizer, then oil. Loving taking better care of my skin and knowing it’s all natural!

  • Radiance!

    Diana E. March 26, 2018

    I love this product! I am in my 50s and originally bought this product to lighten a dark spot I have on my cheek. It has definitely lightened the dark spot and also has made my skin brighter and more radiant! It also helps with laugh lines!!

  • Pretty good

    Sarah A. February 07, 2018

    I like this but find I need to use a bit more than the other vitamin c serum’s I’ve tried – but the price can’t be beat.

  • LOOOOVE this

    Erin U. February 06, 2018

    This is fantastic – I’ve been using it consistently for the last few months and really love it. It’s light and refreshing but also still seems to work.

  • A nice and light serum

    Claire I. February 06, 2018

    This is nice underneath my moisturizer. I feel like if you wanted to, you could use this alone without a moisturizer even

  • Loving this

    Jamie D. January 29, 2018

    So I’ll admit that this is my first time using serum, but this has SERIOUSLY helped keep my dry winter skin at bay. Usually this time of year I’m fighting with dry and flaky skin, but this year not at all! I use this after the Josh Rosebrook toner and LOVE the results. I also purchased this about 2 months ago and still have plenty left in the bottle, making this an affordable option. (I use 2 pumps a day- one in the am and one before bed).

  • love it!

    Emily R. January 26, 2018

    it’s one of those sleepers – all of a sudden i realize my skin is looking great and no winter dryness!

  • Sapna A. January 04, 2018
  • Good stuff

    Heather F. October 25, 2017

    There is significant evidence in double blind placebo studies that show vit C (and vit E) are excellent aids in skin repair (unlike collagen and other beauty products of the like) and I like that this one isn’t too oily and can go under my daily moisturizer or stand alone.

  • Very Moisturizing

    Taryn H. September 29, 2017

    I like this serum a lot. I’m trying to fix my years of not taking good enough care my skin…. Not enough sleep, kids, forgetting to wash my face at night, etc… Yikes! I do feel like my skin is brighter since I’ve been using it….

  • High Hopes

    Sarah B. September 28, 2017

    I had heard so many good things about this product that I assumed it would be amazing. It does smell nice and goes on under moisturizer and makeup easily, but my skin felt more congested throughout the day and I found that I was breaking out a bit while using it. If you aren’t prone to breakouts it would probably be a good daily serum.

  • A nice surprise

    Catherine S. September 28, 2017

    I was admittedly skeptical about using a serum to brighten skin. But I’ve been using this for a month or so, and no joke, my skin is glowing so much more than it was before. I have post-inflammation hyper-pigmentation and this is slowly evening my skin tone and eliminating the dark spots from acne. Don’t let the price scare you — I’ve had it for a month and have barely made a dent. A little goes a long way. Highly recommend.

  • Great brightening product

    Madeline T. September 28, 2017

    This product is much better than other vitamin c serums I’ve used in the past. It’s light weight, but moisturizing, so I can apply it both in the morning and/or at night. My skin is brighter!

  • Love this product.

    Annie September 28, 2017

    Recommended to me by a product specialist in store, I use this serum daily in the mornings. In the last two months, I’ve noticed a visible difference in the brightness and texture of my skin. Plus, the smell is amazing and it mixes well with my moisturizer and other cosmetics. Highly recommend!