Hydrating Cleanser: Purify + Nourish


Hydrating Cleanser: Purify + Nourish

Returns are always on us!

Size: 4 fl. oz

Skin Type Combination, Dry, Normal, and Oily
Skin Goals Detoxifying, Hydrating, and Sensitive-Safe
  • Deep cleans and removes makeup without stripping or drying skin
  • Creamy formula transforms into a nourishing lather as you cleanse
  • Dermatologist-tested, non-GMO, cruelty-free & gluten-free
  • This product is EWG VERIFIED™, the highest industry standard for safety
Start fresh, stay hydrated

Deep clean skin and remove makeup without stripping with Follain Hydrating Cleanser.  Our 100% non-toxic cream-to-lather formula removes makeup, dirt, and impurities without stripping or drying skin.  It also gently exfoliates with pore-purifying Willow Bark Extract. To top it off, the subtle citrus scent just smells like you’re doing something great for your skin—because you are!

This product is EWG VERIFIED™, the highest industry standard for safety:

  • Avoids EWG’s Ingredients of concern
  • Full transparency
  • Good manufacturing practices


Pump cleanser into palm and massage over damp skin (eyes closed!) for 10-15 seconds. Once you’ve worked your way to a nice creamy lather, rinse off with water and lightly pat dry.


Massage over skin for up to 30 seconds to stimulate circulation and help remove excess makeup. Follow with a spritz of toner to prepare your skin for the next steps in your routine.

About The Brand

Follain sets the standard and curates the products that are the best for you—and work the best, too. We worry about what’s in our products, so you don’t have to.

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Customer Reviews

  • Step Up from Drugstore

    Joanna December 16, 2020

    This cleanser is a nice step up from my usual CeraVe. It is much less gentle – on the plus side, I’ve noticed a brightening effect and fading of pigmentation from old acne, on the downside, I have to be more careful about using it around my eyes. There is definitely a smell… a little chemically but I don’t notice it now after about a week of use. Just took a star off for price, for $5.5 per oz it would be nice if it didn’t cause eye stinging.

    2 persons found this helpful. Mark as helpful
  • Love This Cleanser!

    Rita G. December 14, 2020

    I must admit that the first time I used this cleanser I thought the smell was kind of weird and it stung my eyes a little. But I soon became a convert and really love it now. Why? Because the Hydrating Cleanser really, really works! I soon realized that it was gently exfoliating my skin without drying it out at all. I now look forward to using it daily and just purchased my second bottle. Love it!

  • Terrific Cleanser

    Heather November 21, 2020

    I have been using this cleanser twice daily for nine months. I love it. It smells terrific, is cleansing but non-drying. One pump is enough. I wish Follain had subscriptions or sold a bigger size.

  • Good clean, Terrible smell

    Christy D. November 17, 2020

    I love the Follain eye cream so wanted to give some other products in this line a try. This cleanser does leave my skin clean and not feeling tight or dry, however it smells like burnt hair. I almost gag every time I use it (dramatic, I know)! It does burn if it gets in your eyes like other reviews state, but that’s not the big issue for me. With so many other cleansers on the market that are clean and don’t smell like death, I wouldn’t recommend.

    2 persons found this helpful. Mark as helpful
  • Stings eyes

    Jenni-claire September 16, 2020

    I can’t give much of a review on this cleanser because it stings my eyes so bad no matter how well I rinse my face before opening my eyes. Giving it two stars because it did feel nice on my skin.

    2 persons found this helpful. Mark as helpful
  • Stings!

    Micaela September 09, 2020

    The cleanser itself works well on my face, but no matter how careful I wash my face, it seems impossible to avoid the eye stinging!!

    3 persons found this helpful. Mark as helpful
  • best cleanser ever!

    Ayrica August 17, 2020

    this is the best cleanser. I use it every morning and love the natural citrus scent!

  • Great Cleanser!

    Emma H. August 09, 2020

    This product thoroughly cleanses my skin without leaving it too dry or tight feeling which I have experienced with other cleansers before. It is very gentle but also very cleansing. You also do not need much product to get the job done so it will last you a while.

  • Good until it gets in your eyes!

    Lucy July 08, 2020

    I’ve been on the hunt for a good everyday cleanser, and I really wanted to like this one. Overall it makes my skin feel clean but not stripped. But the eye sting is no joke – I end up using another cleanser to get it out of my eyes. I don’t think I will be repurchasing.

    3 persons found this helpful. Mark as helpful
  • Refreshing in so many ways!

    Paisley June 27, 2020

    A Follain consultant recommended this to me when I needed a change in my routine – It was within the right price change and seemed like a good fit – And it works! Yes, there is an ingredient within this that CAN burn your eyes a little if you aren’t careful (see 4-stars instead of 5) but that doesn’t matter all that much to me because it’s still a great product. As someone who has combination skin but hates using solely facial oil as a cleanser, this is the right balance. Leaves the skin clean but doesn’t take away hydration.

  • New favorite daily cleanser!

    Alyssa June 16, 2020

    Facial cleansers often leave my skin tight, so I’m fairly picky. I’ve been using a drugstore brand for many years, and the Follain Hydrating Cleanser was recommended as a replacement by a Follain consultant. I love it! It has the right amount of lather, gently exfoliates my skin (non-abrasive) but does not dry it out. I’m left with a clean face and no makeup residue.

    2 persons found this helpful. Mark as helpful
  • love!

    Alyssa June 09, 2020

    I’ve struggled to find a solid facewash that actually makes a difference, but this is my go to now. I have combo skin; also ance prone. I’ve deff seen a difference and it doesn’t dry my face out.

    2 persons found this helpful. Mark as helpful
  • Didn't like the smell. Customer service was great!

    Katie A. May 05, 2020

    This cleanser has a nice feel to it, but I just couldn’t get past the smell. It doesn’t have a super strong scent, but it just was an odd smell to me and I didn’t like having it on my face. This was my first time having a problem with a product (I love Follain!) and I found the customer service to be awesome. I’m picking out something else to replace this one.

    2 persons found this helpful. Mark as helpful
  • Not ideal for my sensitive skin

    Christine April 20, 2020

    I love Follain and am really excited about the new line of products, however, I have been using this face wash for about a month, and it’s not working for me. I have normal-sensitive skin, and for some reason, I find that it stings/burns when applying (especially if it gets in your eyes!) and also dries out my skin.

    8 persons found this helpful. Mark as helpful
  • Perfect Everyday Cleanser

    Katie April 15, 2020

    I use this twice each day and it leaves my face feeling clean and not overly dried out. I have sensitive skin with occasional breakouts and this product helps me keep my complexion well balanced.

    2 persons found this helpful. Mark as helpful
  • Cleanse and Pump Your Make Up Away

    Karli D. April 05, 2020

    I enjoy this product because it is light and refreshing, has a pump for convenient and easy access, and does not strip your skin – but cleans it efficiently and effectively. To date, I have purchased this product twice and will continue to do so. I have tried other brand cleansers from this site specifically, but this product is great and the price is right. It lasts a long time as well because a little goes a long way!

    5 persons found this helpful. Mark as helpful
  • Gentle, Lovelt Cleanser

    Carly April 03, 2020

    I’ve used face wash and cleansers in the past from the drug stores and even Whole Foods, but they all contained alcohol and other not-so-great contents, which caused me to break out. After researching cleansers, I landed on this one. I LOVE it. It’s super gentle on my skin and smells great. Ever since using it, my skin has been clear and hyrdrated. Would recommend!

    3 persons found this helpful. Mark as helpful
  • Daily Spa Cleanse

    Ang April 03, 2020

    Soothing spa-like scent and does suds up with lather. Skin feels nourished rather than tight/stripped afterwards. only complaint is that I wish this came in a bigger, more cost-efficient size.

  • Resfreshed and clean

    Claire V. April 03, 2020

    I loved the smell and feel of this cleanser, you can tell it’s made with great ingredients. I did, however, have the same slight eye burning sensation the first time I used it, but I’ve been careful to keep my eyes super closed, and haven’t had a problem since. It has helped me clear some stress acne that I have accumulated this month.

  • Everyday Cleanser

    Camille S. April 02, 2020

    Perfect everyday cleanser at a great price point – cleansing but not harsh on my sensitive skin at all!

  • Makes skin feel so clean

    Hayden April 02, 2020

    I am so happy I decided to get this facewash. It does sting the eyes a bit if it gets in them but it leaves my face feeling so clean. I have very dry skin and this leaves it feeling clean but still mousterized. Will buy again 100%

  • Foams, cleans and leaves your skin feeling smooth

    Sarah S. April 02, 2020

    I’ve rotated through a bunch of cleansers but I think I’ve finally found the one. I like to see my cleanser working, so a foam is key. This cleanser foams well and I feel like my skin just had a bath after I wash it off.

  • Hydrating and smells amazing!

    Isabelle April 02, 2020

    I love this cleanser! It smells so refreshing and leaves your skin feeling extra clean. Like the other reviews mention, it does hurt if it gets in your eyes but otherwise its gentle enough for sensitive skin.

  • Amazing affordable cleanser

    Francesca April 02, 2020

    A few weeks ago, I decided to purchase a few products from Follain’s new skincare line. All products work really well together & I highly recommend but I need to give a special shoutout to the cleanser. I’ve been looking for a cleanser like this for years. Most have left my skin feeling irritated and too dry or I didn’t feel like they actually cleansed without a few washes. This is the holy grail of cleansing and I’ve noticed a huge improvement in my skin over the past 3 weeks. Thanks Follain!

  • Good Cleansing but Drying

    Jenny April 02, 2020

    I was excited for this cleanser but it dried my skin out similar to the Neutrogena cleanser. My skin works better with cream cleansers but my husband really liked it. Still was a great way to get him off of his other brand and into a cleaner brand! The scent was so nice…at least I can enjoy it off him.

  • refreshing!

    Alexandra D. April 02, 2020

    I got this cleanser after trying the moisturizer and toner! It is the perfect addition to my morning routine and has a permanent spot in my shower. I love how it is so gentle and complements the other follain products.

  • Did not love

    Elizabeth April 02, 2020

    I found that this stung my eyes, which has never happened with a cleanser before. I opted not to buy the full size after trying the sample.

  • Great buy!

    Kate April 02, 2020

    This is such a great all around cleanser. It’s gentle yet removes makeup and grime from the day. My face feels super clean but not tight. I was a little surprised by the small-ish sized bottle, but overall really happy with this product.

  • Customer

    Victoria April 02, 2020

    This cleanser was a gem to find! My face feels so clean and fresh after using it and it is affordable!

  • amazing!

    Elina T. April 02, 2020

    My skin feels so much better when I use this! I just (finally) started a skin care regimen and I am so happy to be using follain. My face feels so clean and fresh!

  • disappointed

    Patricia M. March 31, 2020

    I’m not impressed with this face wash–it really stings my eyes so even if I remove my eye makeup ahead of time I still want to cleanse my eyes again. I would really like to exchange this.

  • Leaves your skin fresh and smooth

    Sara March 26, 2020

    Tara, your cleanser is giving me LIFE right now!! It has taken away all the little bumps, and leaves my skin so clean feeling and smooth. It does burn the eyes a little, so make sure to remove eye makeup before using. Otherwise, it’s perfection and makes me happy!!

    2 persons found this helpful. Mark as helpful
  • Cleans a Without Drying

    Diane H. March 23, 2020

    I thought I would try this out as it’s more budget-than my normal face wash. I have been very happy with how well it cleans my skin without drying it out. A little goes a long way, too, so I’m expecting the bottle to last awhile. This will definitely be a staple for me from now on!

  • Burns your eyes

    Dana March 21, 2020

    I wanted to love this, but when washing your face, even without getting it in your eyes, it still drips into them and burns. It also burns the rest of my face. The moisturizer and toner are fantastic though.

    4 persons found this helpful. Mark as helpful
  • Hydating but uncomfortable eyes

    Callie March 18, 2020

    I want to love this so much. It feels so nice on my skin but it leaves a burning sensation on my eyes. I wish it didn’t irritate them so much.

    3 persons found this helpful. Mark as helpful
  • All Good Things

    Isabel February 06, 2020

    Thank you Follain! This is the cleanser I’ve been waiting for. Most cleansers leave my face feeling overly dry and tight. This cleanser leaves my face feeling perfect – like the next steps are optional. The texture is great, I feel like I’m getting the deep clean that I need. The price is just right. All around, I’m a big fan.

    5 persons found this helpful. Mark as helpful
  • Not stripping

    Greg January 30, 2020

    I used to think that feeling squeaky & stripped clean was a good thing with my old cleanser….little did I know a better product that was also better for me was out there. Great lather with this product, definitely an awesome combo of a deep clean and feeling refreshed/moisturized after using. I’ve gone clean and won’t look back!

    7 persons found this helpful. Mark as helpful