End of Summer Sale:
15% OFF SITEWIDE*
Use code SUMMER15 to save on just about everything (exclusions apply). Ends August 29.
Shop Now
*Discount does not apply to product bundles, select kits, or the following brands: Josh Rosebrook, La Bella Figura, May Lindstrom, and Vintner’s Daughter. This discount cannot be combined with other promotions.
Non-toxic is non-negotiable
Most cosmetic ingredients haven’t been tested for safety. We research the red flags and always play it safe.
RESTRICTED INGREDIENTS
Only 10% pass the test
We source from hundreds of brands and follow a 5-step process to determine what’s worth carrying on our shelves.
OUR APPROVAL PROCESS
Trial without the error
No matter what you’re looking for, we’ll find what’s best for you (and if not, we’ll replace it until it’s right).
PERFECT MATCH GUARANTEE
Shop by Department
Clean beauty shouldn’t be complicated.
So we test thousands of products, then match you with the best.
Get Matched
Make every day a great hair day
Lather up the latest arrivals in clean haircare to reveal healthy, shiny, nourished hair.
Reach Your Hair Goals
Make over your makeup routine
Discover a new way to face the day (toxins not invited).
Find Your Holy Grails
Crafted with clean beauty expertise
We’ve spent years curating the best products, and we make sure our signature line lives up to the same standards.
Shop Follain Exclusives
OUR FOUNDER
She started by sharing clean beauty with friends.
Now, she’s on a mission to share it with as many people as possible.
Meet Tara Foley
Let’s start a non-toxic relationship. Follow on Instagram: