The New Standard

No one should have to compromise their health for beauty. Together with our clients and makers, we’re taking a stand against toxins in personal care, refusing to settle for anything but the safest, most effective products. We’re shifting the mindsets — and building a community of activists who want a better kind of beauty.

Our Founder

Tara launched Follain after a realization: Her quest to live a healthy life focused on eating the right foods. But she’d never stopped to consider what she was putting on her face and body. So she started asking questions about the products she used every day. She founded Follain in 2013 when she realized she didn’t like the answers.

Read Her Story

Our Approval Process

We make sure every Follain product is unfailingly safe, effective and luxurious to experience.

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Our Restricted Ingredients

We don’t compromise when it comes to toxins in our products. The result? A portfolio of offerings centered on hard-working, wholesome ingredients in their purest forms.

View Our Restricted Ingredients

Educational Events

With in-house experts and lively events, our shops are mini communities for all those who want to live and learn all things clean beauty.

View Our Locations