Our Inclusivity Oath

We recognize that some people and communities have been ignored and mistreated by the beauty industry historically, including through the toxicity of ingredients and products targeted at them by conventional beauty marketing. We are dedicated to proactively supporting these groups through environmental health advocacy and education. We take this work seriously for many reasons, but mostly because our commitment to health and wellbeing is one that extends to all people.

We aim to make a lasting impact in clean beauty inclusivity. We recognize that in order to do this we need to deliver a warm welcoming experience for all people, and also make long-term, sustainable changes to the way we operate. To that end, we’ve isolated five areas where we promise to hold ourselves accountable going forward, through regular company-wide assessments.

PLEDGE 1

COMMIT SHELF SPACE TO MORE DIVERSE BRAND FOUNDERS

Clean products generally represent ingredients native to diverse areas of the world, and we recognize these areas need to be represented more robustly by brand founders. Accordingly, we joined the pledge to commit at least 15% of our shelf space to Black-owned brands, and as part of that, at least 20% to BIPOC brands. We also partner with the Environmental Working Group, to sponsor and support all new-to-Follain Black-owned brands to get EWG Verified certification. When consumers use tools like the EWG Skin Deep database, to search for the toxicity level of their products, and search for new cleaner options, EWG Verified options appear first in their search results. We want there to be more diverse brands on that EWG Verified list, alongside other longtime clean brand leaders. Diverse brands also helped establish the clean beauty movement, and deserve more recognition.

PLEDGE 2

AMPLIFY & SUPPORT ORGANIZATIONS WORKING TOWARD RACIAL EQUITY AND ANTI-DISCRIMINATION IN ENVIRONMENTAL HEALTH & WELLNESS

The BIPOC community is more adversely impacted and targeted by unsafe ingredients in beauty and personal care products – especially through skin lightening and hair straightening products. We will amplify and support the organizations focused on education and change in this arena specifically. To do this, we partner with environmental justice and reproductive health organizations, activating and educating communities directly, like WEACT4Justice, the Resilient Sisterhood Project, Black Women for Wellness, and others.

PLEDGE 3

DIVERSIFY MARKETING PARTNERSHIPS

We will continue to expand our creator, influencer, model, and other partnerships on all channels, amplifying inclusive content and events in our stores and online – in an effort to create a more inclusive environment for more people. 

PLEDGE 4

DIVERSIFY TEAM RECRUITING

We will deliberately and proactively source diverse candidates for all future open roles across the organization, from internships to leadership positions.

PLEDGE 5

COMMIT TO BIAS TRAINING & EDUCATION

We will hold mandatory team trainings on anti-racism, allyship, and unconscious biases, and ensure we are well-positioned to communicate with and serve all. It is imperative that our team not only represent more diverse backgrounds, but that all team members are unbiased and inclusive in their internal and external connections and communications.

The environmental health impact of beauty is an issue that applies to all people, and requires increased education and activism to level the playing field and make lasting change. Follain aims to make the industry cleaner and more inclusive, and holds ourselves accountable for the above in our efforts to do so.