INGREDIENTS

Environmental health, education and empowerment in beauty are at the heart of our mission.
These principles inspired the creation of Follain back in 2013, making us the first exclusively clean beauty retailer to have a public-facing restricted substance list. This list of banned ingredients is constantly evolving, because we require that every ingredient in the products we sell is not only effective but healthy for people and planet. We also ensure our ingredients are sourced and created with compassion for all living creatures.
SEE OUR RESTRICTED LIST
INCLUSIVITY

Clean products that support collective environmental health are imperative for all.
We wholeheartedly support health and environmental equity and therefore have made it our mission to ensure Follain delivers a warm and welcoming experience for everyone. It’s our responsibility to proactively educate and welcome all people into the fold. We hold ourselves accountable for supporting outreach, research and activism for communities historically underrepresented in environmental health education.
READ OUR INCLUSIVITY OATH
INNOVATION

Though we’re proud to have helped make clean beauty mainstream, we’re always evolving.
We stay at the forefront of research related to the environmental health impact of beauty and personal care products – from green chemistry to ethical sourcing and sustainable packaging. We exist to offer education and products that help consumers make the most informed and impactful choices available at the moment. We partner with a team of passionate health advisors and founders to constantly improve and stay ahead of the curve on this front.
MEET OUR ADVISORY BOARD

A NOTE FROM OUR FOUNDER, TARA FOLEY

“Over a decade ago, I came up with the Follain concept after noticing a lack of transparency in my beloved beauty products, during my own journey to personal health and wellness. I was inspired to create a space where people could find products that not only worked incredibly well, without disrupting environmental health. This idea led naturally to the name Follain, which is Gaelic for ‘all that is wholesome, healthy and natural’ – a symbol of my belief that clean beauty should feel welcoming, happy and inclusive for all.

Making impact is a personal process. Everyone is in a different stage. While we were the first exclusively clean beauty retailer in the US with a restricted substances list and consider ourselves far ahead of the curve when it comes to environmental health and justice, we also recognize there’s always so much more we can do. Let’s talk about it. We’re in this together – and we’ll be here to share clean, compassionate products and education with as many people as possible.” – Tara

our founder