“Clean beauty is for everyone. My mission is to share it with as many people as possible.”– Tara Foley, Founder
About Follain Skincare
Follain Skincare was born from one-on-one consultations with thousands of people seeking to make the switch to clean beauty. The result? High-performance, indulgent, uncompromisingly clean products that work as amazing as they feel.
We blend naturally-potent botanicals with high-performance clean synthetics to create daily essentials and targeted treatments that deliver visible results. Instead of relying on single “hero” ingredients, our multitasking formulas combine a calibrated range of clean actives that work together to tackle the most common (and stubborn) skin concerns. Ingredients are hand-selected based on years of experience testing the latest innovations in clean beauty, alongside continued advancements in green chemistry.
At our core, we believe that skincare is a form of self-care that should feel like a treat rather than a chore. Our ingredients are masterfully whipped into luxurious textures that are both indulgent and easy-to-use (something Tara’s clients often asked for in their consultations). We know moments of “me-time” are rare and good skincare can help make them a little more special.
Our commitment to providing clean, safe products far exceeds industry norms. Follain Skincare is proudly EWG Verified (the highest standard for ingredient safety & transparency), Cruelty-Free Leaping Bunny Certified, Synthetic Fragrance-Free, and Dermatologist-Tested. Learn more about our formulation principles and restricted ingredients below.
Meet Tara, Founder & Advocate
Over a decade ago, Follain founder Tara Foley became a leading advocate for more transparency in the beauty industry. Her own clean beauty journey inspired her to create Follain.
THE ‘A-HA’ MOMENT: How clean living became a personal mission
“Back in 2009, I was on a completely different career path, working long hours, and finding it hard to stay healthy. As I started to focus on fitness, healthy living, and what I was putting in my body, it occurred to me that I was not applying the same scrutiny to what I was putting on my body. I started asking questions about the ingredients in my beauty products and was so shocked by what I learned that it inspired me to launch a blog called The Naturalchemyst. The response showed me how many others wanted to find effective non-toxic options but didn’t know where to start. That’s when I decided to pull the emergency brake on my career at the time, in order to learn everything possible about the most nourishing beauty options for people and planet – from spending time with leaders in Green Chemistry and Environmental Health, to living and working on a lavender farm in France.”
FALLING IN LOVE WITH CLEAN BEAUTY: The inspiration behind Follain
“As I started to incorporate clean beauty products into my personal life, I quickly realized that what made them special extended far beyond being non-toxic. I discovered the magic of clean beauty lies equally in the experience of the products themselves: indulgent, beautiful textures that worked even better than their conventional counterparts. I founded Follain in 2013 to get as many people as possible to also experience and fall in love with the power of clean beauty. I chose the name Follain – the Gaelic word for ‘all that is wholesome, healthy and natural’ – as a symbol of my belief that clean beauty should feel welcoming, happy and inclusive.”
Our Commitment to Clean
At Follain, we believe what’s included in our uncompromisingly clean formulas is just as important as what’s excluded.
We follow the principles of Green Chemistry, taking a holistic approach to evaluating each ingredient, their interactions and their supply chains during the formulation process. We focus on blending safe synthetics with natural actives while also prioritizing the experience of the final product (because we believe skincare should feel as amazing as it works!)
Our advocacy for newly banned ingredients and application of the Precautionary Principle means that we are never done setting the standard for clean. Today we ban 1,500 + ingredients (far beyond the industry norms of Phalate-Free, Paraben-Free, Sulfate-Free, Silicone-Free, and others). We consult with dermatologists, environmental health, and green chemistry experts to stay at the forefront of research and are constantly evaluating our “watch list.” See our full list of restricted ingredients here.
Follain products are also proudly Cruelty-Free Certified by Leaping Bunny, Synthetic Fragrance-Free, Gluten-Free, Non-GMO and Dermatologist-Tested. In addition, many of our products are Vegan and can be spotted by the “V” symbol on their product pages.
EWG Verified Brand Partner:
Follain Skincare is proudly EWG Verified. When you see the EWG VERIFIED™ mark on one of our products, you will know it meets The Environmental Working Group’s strict criteria for transparency and health:
- Avoids EWG’s ingredients of concern (ingredients with health, ecotoxicity and/or contamination concerns)
- Provides full transparency (meets EWG’s standard for ingredient disclosure on label)
- Uses good manufacturing practices that further ensure the safety of the products