Jane Iredale

PureBrow Brow Gel

Jane Iredale

PureBrow Brow Gel

$24.00
Returns are always on us!

Size: 0.17 oz

$24.00
Details
  • Dries to a soft finish
  • Helps to sculpt brows into your preferred shape
  • Softens, defines, promotes growth
Tame your brows

This lightweight gel goes on easily to bring your brows into shape. The high-tech sea mineral formula will tame your pair any which way you like, while prepping hairs for stronger growth.

Apply directly to brows and shape with fingers or a brush.

Hints:

Choose your color based on how pronounced you want your dream brows to be–not necessarily based on your hair color. Case in point: Some dark brunettes prefer the blonde gel for a softer fill.

Jane Iredale

About The Brand

A pioneer of healthy beauty, Jane Iredale paved the way with effective, nourishing, beautiful mineral makeup. All it takes is one try to see why they call it the skincare makeup.

Shop All Jane Iredale

Customer Reviews

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  • Hard No.

    Emmie P. November 08, 2019

    I actually quite hate this product, which is something I don’t say very often. The application brush is too big, so I have to use a different brush to apply, which is a hassle. Even when I do use a different brush, it goes on really thick and if you’re not careful, can look like a bad tattoo job. I think this could work for someone that already has beautiful, full, nicely shaped eyebrows. But for me, I need a product that will fill in my thin brows and still look natural, and this did not deliver.

  • not great

    Madelyn H. November 04, 2019

    I was really excited about this product, but I ended up not using it and having it refunded. My largest issue is how big the brush is, makes application very difficult, the brush is bigger the most mascaras.

  • reddish tone

    Erika S. November 01, 2019

    This is a great product but is slightly redder than I would like it to be.

  • Not-at-all crunchy, moisturizing gel

    Lily September 23, 2019

    I have caterpillar brows and HATE HATE HATE crunchy eye brows gels. I love the clear Jane Iredale gel to brush my brows up and into place. It doesn’t give me super glue brows – it’s more like moisturizing gel that gently (but noticeably) stays put and doesn’t flake. I’d be lost without this product.

  • Works Great

    Althea B. September 10, 2019

    After reading the reviews I was hesitant to purchase. I did notice that the wand is on the large side but I just used the first 1/3 of it. I have dark brows that are medium (not thick or thin) so I am happy that this comes in a clear option. Wore it for the first time on a full day out and it did not disappoint.

  • Game changer

    Kaitlyn J. June 10, 2019

    Omg this is a total game changer! Looks much better than coloring/filling in. It even covers my gray eyebrow hairs. Doesn’t smudge. Love this, would buy again

  • Brush too big

    Phoebe B. June 06, 2019

    This is a very nice formula, but the application brush is much too big! I actually apply this with a smaller brush which is kind of a nuisance. The other downside is that this is pretty reddish brown, and I wish there was a cooler brown without so much red. A little bit goes a long way, which is great. If only there were more browns to choose from!

  • Please make in cooler brown tones!

    Caitlin R. May 12, 2019

    This product is good and I like the clean alternative to brow gel. However my two complaints would be that the application brush is way too big (I’d rather have the smaller one from Glossier’s boy brow) and two the brown color is a little too warm and reddish, I wish there were a cooler tone.

  • Perfect Power Brows

    Samantha L. May 01, 2019

    Honestly an amazing brow gel. I used to use MAC but am trying to switch over to non-toxic beauty products and came across this product. I decided to try it because the reviews were so good and I cannot recommend this brow gel enough. I LOVE the consistency, the color, the structure it gives, everything about it is amazing.

  • Hard to put on cleanly

    Hc April 10, 2019

    I love the color and the lack of toxic ingredients, but the product is so thick, and the brush is big such that I always get it all over my forehead. I found a smaller brush that I use instead of the provided brush, which makes it easier to put on.

  • Wonderfullbrow

    Madison C. April 08, 2019

    I had been using a basic brow filler similar to this for years. looking to clean up my beauty routine I turned to follain and as always it did not disappoint. I will never turn back!

  • Great!

    Alessandra G. January 12, 2019

    Works great, love this product. I just wish that the brush was a little smaller, I find it hard to control. Additionally, the bristles are so large compared to the opening I find that with time a lot of the gel is building up in the cap/on top of the tube.

  • Just what I want in a brow gel

    Laura H. December 29, 2018

    I’ve tried several brow gels and was looking to swap to a clean version. This exceeded my expectations. The long wand is great for shaping the brow. I am very happy with this brown gel and would highly recommend it!

  • Gets the Job Done

    Bridget B. December 12, 2018

    Holds brows in place all day. I would prefer a slightly smaller brush but overall works well.

  • Lighter than expected

    Natalie R. December 11, 2018

    Lighter in color than expected, as a dark brunette. But great feel otherwise.

  • nice product, large brush

    Tori G. December 03, 2018

    The product works well (I’m a dark brunette and this product is a little too light for me) but the brush is large and makes application difficult.

  • pretty good!

    Emily R. December 03, 2018

    so i switched to this after my favorite cult-favorite one (name not to be mentioned) and i like this one a lot! i think my one complaint is that the brush is too large of an applicator for me. otherwise it’s pretty great!

  • Creamy

    Sara P. December 01, 2018

    Very creamy so it’s a little difficult to put on without smearing on skin but the blonde is a nice taupe color and holds hairs in place nicely

  • Best brow gel I've ever tried

    Francesca K. November 18, 2018

    This is my holy grail brow gel – I’ve been looking for a clear gel to help groom and shape my brows without leaving a weird residue. I can’t even feel that I’m wearing this, and it keeps my brows in place all day.

  • great brow gel

    Meghan M. November 12, 2018

    great texture – not sticky and lasts all day. color names are misleading – have dark brows and use the blonde! clear is also nice for a ‘no makeup’ day.

  • Auburn color is very red

    Elizabeth T. October 17, 2018

    I am a strawberry blonde and was looking for an eyebrow product that has more strawberry than blonde/taupe in it. The Auburn color says it is for those with red hair tones, but to clarify, it should say for those with dark (or very bright) red hair tones. It definitely looked too dark and too red on me. I was also not a fan of the very large brush. It was difficult to apply with precision.

  • too thick + gel like

    Mollie M. September 26, 2018

    just too heavy. also too limited color options. I have grey hair and light brows. clear seems not enough and lt brown is too heavy

  • I would love this product if the brush was smaller and the formula was not so thick

    Alexa K. September 14, 2018

    I do like this brow gel because I know the ingredients are clean; however, the brush is huge. I would love this product if the brush was smaller and the formula was not so thick, but for a clean option, this stuff is great!

  • Very satisfied!

    Johana T. June 25, 2018

    I really love PureBrow Brow Gel. Very easy to apply, my eye brows look fuller and stay in place all day! plus love the natural color look it gives!

  • Great brow gel

    Rebecca A. May 02, 2018

    Keeps my brows in place and the color is great.

  • Buying this again!

    Jessica B. April 25, 2018

    So perfect! I find other (even non-toxic) brands to be dried out even before opening. This has the perfect consistency- no clumping and is easy to apply. It also has great staying-power which is super important for me and my thin brows!

  • Effective

    Kelley C. April 23, 2018

    Great effective product. Applies easily and stays on throughout the day!

  • Love this brow gel!

    Kalyn W. April 19, 2018

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear. Definitely would recommend!

  • Love this brow gel!

    Kalyn W. April 19, 2018

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear. Definitely would recommend!

  • Love this brow gel!

    Kalyn W. April 19, 2018

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear. Definitely would recommend!

  • Love this gel!

    Kalyn W. April 19, 2018

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear. Definitely would recommend!

  • Love this gel!

    Kalyn W. April 19, 2018

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear. Definitely would recommend!

  • Love this gel!

    Kalyn W. April 19, 2018

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear. Definitely would recommend!

  • Love this gel!

    Kalyn W. April 19, 2018

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear. Definitely would recommend!

  • Love this gel!

    Kalyn W. April 19, 2018

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear.

  • great!

    Andrea J. April 18, 2018

    I do love a good brow gel. The only thing I would change is the length of the brush. It is too long.

  • Amazing. Bye bye Glossier.

    Jill F. March 10, 2018

    I’m 95% non-toxic in my skincare and make-up, but two items I can’t go 100% on are mascara and brow gel, until now. If any of you have purchased glossier’s “boy brow” then looked at the ingredient list and felt guilty… this little guy is for you. My only complaint is that the wand is a bit big (compared to the one I mentioned above) but I actually really like the consistency, so I’m willing to sacrifice :). Definitely get it if you’re looking for an all-natural brow gel.

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  • game changer.

    Sacheen P. March 09, 2018

    How have I lived without this eyebrow gel? I have asian eyebrows (they aren’t super thin, but has bald/thin areas and grow straight down.. oiy) It’s cut my “brow” time by at least 5-10min cos now I just fill in just the thin parts with my brow powder to get the basic shape and use this gel to comb the rest. It does an incredible job of filling my brows in, and defining them. My brows get Brook-shields-bushy and I love them! Holds all day, and not sticky at all. I bought the “brunette” and works with my olive complexion and black hair. Definitely worth every penny even just for the time it saves me while getting ready.

  • Good product

    Rebecca L. January 17, 2018

    I like this product — now that I’ve found the correct color. This tint works well but is strong and sometimes smudges on my skin. Maybe consider using a smaller brush when applying?

  • This is my favorite eye brow product!

    Kat D. January 03, 2018

    It gives GREAT volume and stays put all day. I love it.

  • not quite right

    Jessica L. October 02, 2017

    The gel is thicker than I like and pretty clumpy. Nothing too unusual for a brow gel and it works if you brush it out after. What really didn’t work for me though was the color – it has a red hint.

    • From Follain:

      Sorry the color didn’t work out! Eco brow may be a better fit as they have a different color range. It’s more of a brow pomade.

  • wanted to love it

    Elise B. September 29, 2017

    This isn’t natural looking enough for my look and rubs/sweats off rather easily. If you like a gel, this might be great for you, but I’ve concluded I need a pencil. The color is pretty, but doesn’t look natural on me.

  • Perfect

    Lauren Y. September 28, 2017

    I love this. It makes my blonde eyebrows look even fuller and stand out more.

  • Amazing

    Tiana P. September 28, 2017

    This is my favorite brown gel I’ve used so far! Sometimes will even put it on my lashes for a bit of thickness if I’m not in the mood for mascara

  • Brows on fleek

    Sara N. September 28, 2017

    I liked this brow gel. My two complaints are that a lot of product gets on the brush that you need to scrape off into the tube, and the brush was a bit too big. But definitely a good natural brow gel!

  • Good for dark hair

    Emily G. September 08, 2017

    I have almost-black brown hair, but fairly sparse eyebrows, and I love how this subtly fills in (without being obvious like a pencil/crayon), and also keeps my brows groomed and in place. The first time I used it, I was worried it was too light, but once it dries, it completely blends in with my basically black brow hairs. Price is great too!

  • Likely not for people with dark brown hair

    Sanae F. August 28, 2017

    I previously have used a wand for brows and loved that ease of application, so I was excited to use this to fill in my brows. Unfortunately, this warm brown brunette color did not work for me – it looked oddly light and filled in. I know some people may prefer a lighter shade than their hair, so if that is you, give it a try, but I wish Jane Iredale had a darker (more black) shade for people with olive, medium tan skin with dark brown hair. I might try the clear gel for shaping brows later.

  • Adds structure and fills in the gaps

    Lara August 06, 2017

    As a brunette, I was advised to go with the blonde gel because the brunette is very conspicuous. I first comb my brows with a fine tooth hair comb to get them straightened out and then I apply this gel. It does fill in the thinner areas while adding a sculpting gel to hold them in place the rest of the day. I forget I have it in most of the time because it is not obvious when I look in the mirror or to the touch (both are bonuses to me). I do have to say that I scrape excess off the brush before applying otherwise the product would noticeable.

  • Never dried

    Mary July 30, 2017

    I love this brand but had no luck with the product. I purchased the clear version, my issue was primarily that the product would never dry – even hours later. It also made my brows look really wet, even when only using a little bit. – In general, its inability to dry and hold my brows made me not love the product.

  • My mom loves this

    Suzanne June 24, 2016

    My mom loves this brow gel/color. It fills the brows in nicely, defining them and keeping them in place! Like mascara for your eyebrows!

  • Love this gel!

    Kalyn W. November 30, -0001

    PureBrow is perfect. It doesn’t leave your brow stiff, doesn’t take of the product to create the style you’re going for, and is good for all-day wear.