Returns are always on us!
Hair Type Color-Treated, Fine, Medium, and Thick
Hair Goals Color Radiance, Hydrating, and Smooth And Shine
  • Gentle enough for daily use
  • Restores vibrancy and softness
  • Safe for color-treated hair
Smooth as silk

When you want soft, glossy hair, it’s just as much about what you put in shampoo as what you don’t put in it. This formula is free of every questionable ingredient and jam-packed with the finest shine-enhancing botanical ingredients, sustainably sourced from around the globe. A long list of essential oils (including pink grapefruit, jasmine, and sandalwood) make an everyday shower feel like a trip to the spa (except you don’t even have to leave your house).

Apply to wet hair. Lather, rinse, and repeat if desired.


Not the type to go 24-hours without washing your hair? This gentle formula is safe for daily use.


About The Brand

Founder and hair stylist, Garrett Markenson dreamed up REVERIE while looking for a hair care line that would transform his clients’ hair without exposing them to toxins. Sourcing organic, Fair Trade, and EcoCert botanicals from small family farms across the globe, he was able to create a hair care line that is not only safe, but also performs at salon-level.

Shop All Reverie

Customer Reviews

  • Unpleasant smell

    Temme August 22, 2019

    I gotta agree with another reviewer- The smell is really unpleasant. I can’t stand to leave this without using some other highly fragranced conditioner on top to mask the smell. Performance-wise, it’s close to true botanicals, which is to say it’s fair, not great. But if you’re a big fan of TB, you’ll like this. Back to Original Sprouts for me.

    • From Follain:

      Hi there! We are so sorry to hear that the Reverie Shampoo was not a perfect match for you. Our team will be reaching out to you shortly so that we can help find you a product that you will love! Best, Team Follain

  • Very nice

    Sarah D. July 12, 2019

    It actually cleans your hair! It does dry my hair out a bit, but I forgive that because the scent is nice and herby and patchouli forward. I would repurchase.

    2 persons found this helpful. Mark as helpful
  • The smell is the worst!

    Krista M. June 27, 2019

    This shampoo is okay, but the smell is the worst. One of the oils in it is Patchouli and if you’re a patchouli hater like me, you’ll only smell the patchouli. I can only use this shampoo if I dry and straighten my hair, because it basically burns the smell out (really bad I know).

  • Amazing

    Lauren C. April 04, 2019

    Most luxurious amazing shampoo I’ve ever used. The smell is sweet and delicious with a little unisex scent added in. Very clarifying and is always stocked in my shower. It’s almost time to restock! The owners really know and care about their products and their ingredients I know for a fact are incredibly superior. I love you GM Reverie!!’n

    2 persons found this helpful. Mark as helpful
  • Works so well, I almost can't believe it's clean

    Shelby S. March 28, 2019

    This the biggest case of mistaken identity since I Can’t Believe It’s Not Butter hit shelves. Clean haircare is notoriously hard to do well, but Reverie performs like a high-end salon brand. This shampoo lathers well, leaves my oily hair feeling clean at least through day 2 (a feat for me), and smells INCREDIBLE. Plus I’ve heard non-toxic shampoos/conditioners are better for the environment, so consider the steep price to be a donation toward saving the planet. And your hair.

    2 persons found this helpful. Mark as helpful