- Creates a rich lather without harsh sulfates
- Lightly conditions hair and washes away buildup
- Restores softness, body, and shine
You’ve probably heard that you shouldn’t wash your hair every day. But if you really wanted to, this shampoo is gentle enough for everyday use. Using coconut-derived surfactants, it works into a creamy lather without stripping hair of its natural oils. Plus, it helps promote a healthy scalp and lightly conditions hair, all without a single sulfate.
Apply on thoroughly wet hair and work into a lather. Rinse, and follow with Ursa Major Go Easy Daily Conditioner.
A quarter-size dollop will do. This shampoo may not be formulated with sulfates, but it still works up a creamy lather.
Power Ingredients
Macadamia integrifolia seed oil
Citrus Aurantium Bergamia Fruit (Bergamot) Oil
Glycyrrhiza Glabra Root (Licorice) Extract
Full Ingredient List
ⓥ Vegan
About The Brand
Ursa Major’s advanced formulations provide an antidote to the bland, toxic-laden offerings that pervade the marketplace. Comprised of nature’s most effective “super natural” ingredients, their products deliver skincare solutions that are a pleasure to employ.
Customer Reviews
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Great new product!
Super lather and aroma. Thanks Ursa Major.
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Yesssss
I always struggled to find a “natural” shampoo that actually worked for my thick wavy/curly hair and so always ended up using an “unnatural” one because it’s all that would actually help tame my mess. I primarily use Ursa Major products so was so happy to see that they now had a shampoo and conditioner. Both work great, leaving my hair soft and easy to style. Thank you thank youuu.
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Calms My Frizz!
I have wavy thick hair that can get oily in a flash. I was pleasantly surprised when I found that this Go Easy shampoo left my hair feeling light and clean…not all natural shampoos have done this for me. And I was wicked excited to see that, just after two uses, my frizz was way less! So glad I tried this shampoo!!
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Where has this shampoo been all my life?
I don’t even know how many “natural” shampoos I have tried over the years and always end up disappointed. From the first wash, I love this shampoo. Amazing smell, good lather, rinses easy and best of all no heavy residue. My only question, when will larger bottles be available…fingers crossed for soon!
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So original
I have tried so many healthy/earth & people conscious brands and this shampoo and conditioner really stands out to me. What I mean is, all the brands I’ve tried don’t have very different formulas. I see a lot of mint/eucalyptus, vanilla coconut, or some citrus scent, but not Ursa Major. I love the sandalwood and balsam combo – it’s very different, earthy, and lovely. It’s also very hard to have a clean formula (without SLS) that still rinses wells, yet Ursa Major nailed it. I have medium thickness, straight, long hair for reference and I found that this shampoo creates a great lather AND rinses out well. Before this shampoo, I was never able to find shampoo/conditioner that rinses out of my hair, which made my hair greasy more quickly and weighed down the body of my hair. SO HAPPY THIS WORKS FOR ME. I really could not be happier with my purchase.
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Great Shampoo
Glad UM came out with a shampoo. Smells great and so far works great.
Hopefully they’ll have a styling promade soon! -
Excellent Shampoo!
Very nice shampoo! It smells really great, and leaves my hair soft, clean, and not too dry. It rinses well… no residue left on your hair. I found that it’s sufficient to use just a small amount; this will ensure that there will be softness without drying. It’s a gentle shampoo, but effective; I’m using it every other day and it’s working just right. This is now my shampoo of choice!
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easy breezy
I first tried this shampoo at TOURISTS Welcome in MA. It smells amazing and didn’t weight down my (quite thin) hair like other shampoos. So excited to have it at home!
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Fresh and clean
Absolutely love the new shampoo. It leaves my hair fresh and clean, with no heaviness. Smells like walking through a forest on a rainy day!
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So soft, so fresh!
LOVE this shampoo so, so much! The lightly woody smell is so refreshing and not over powering at all. Great lather! This is certainly a product I’ll buy again and again.
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Shampoo
I was delighted to see that you came out with these new products. My hair is thick and curly to the point of being frizzy. I tried the shampoo and conditioner, and they worked really well for me. I will continue to use these on a regular basis.
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Awesome Product
Love the product. No need to sacrifice efficacy or experience to have a clean product. This is perfect!
-Scott
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happy hair
my hair smells better than any shampoo I’ve ever used. I love this product. It’s soft, beautiful, shiny, and everything I want in a shampoo. Nailed it, Ursa Major! Love!!!
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I don't need to use
I don’t need to use a lot to lather up and my hair is clean and soft. I like it very much.
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An honest product
We like the shampoo and conditioner. Smells citrusy.
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My go-to shampoo!
My favorite go-to shampoo! I like that it actually foams up like a regular shampoo would. It smells great too!
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Best Natural Shampoo. Period.
I’ve tried so many shampoos and this one leaves your hair clean, shiny, plus it’s affordablecompared to many others on the marketplace.
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I am really happy with
I am really happy with these products. The combination of the shampoo and conditioner make your hair smell great!
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High Quality Products
I love the quality and the scents! Amazing.
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Another winner from Ursa Major!
Go Easy shampoo smells and works great, and I now share it with my wife who loves it too!
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Go Easy Shampoo
Love this shampoo! Lathers really well, smells good and you don’t need much, so bottle lasts a long time. Ursa Major products rock!!
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Love the scent
The Go Easy Shampoo is very gentle on the color processed hair and the scent is like walking in a mountain forest–sweet and herb like. Now my husband is using it also.
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Great product. Used daily and
Great product. Used daily and hair always comes out feeling well-moisturized and clean!
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Move over salon and over-the-counter shampoos
First off- no dyes, so no toothpaste-colored or slightly pink or purple colored shampoo- which to me was a revelation.
Then it smells fascinating yet very comforting.
The lathering experience is by far the best, as well.
What I really love about this shampoo (especially when used with the Conditioner) is that it doesn’t thin out my hair to make it softer like many drugstore shampoos do (ehem, H&S, P..t and others). This does the opposite, my hair, after a month of using this has become fuller, more moisturized and stronger. I recall months before where every so often I would just randomly lose hair, even from scratching my head. In addition, as many of those anti-dandruff shampoos still give you some variation of dandruff, this one is way ahead of the game. No dandruff, period.
It may take a little bit of getting used to for drugstore customers, but after a week, you will find it was well worth the transformation.
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Shampoo Love
Love this shampoo. My husband and I both use it. Smells good and it’s great for our hair!
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Love it!!
Love it!!
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Smellin Good
Wonderful care for one’s hair. Sudsy, clean and a refreshing outdoor woodsy smell. A terrific clean feeling that lasts all day.
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Like the Product
I like and will continue to use.
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Clean, shiny hair!
I really love this shampoo! It leave my (fine and slightly wavy) hair clean in a gentle way. I wash it everyday and the Go Easy Shampoo does not make it dry.
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Smells Amazing and WORKS!
This shampoo smells so so good and it actually works. My husband has a dry scalp and has always had issues if he is not using Head and Shoulders. This stuff did the trick! No more dandruff or dry scalp!
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Fresh scent and light on thin hair
Such a wonderful, natural scent paired with a light, clean feel. My hair doesn’t feel so weighted down as often happens to thin hair with other shampoos.
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Try it, you'll like it
Working as a partner with the Ursa Major Conditioner makes for a wonderfully controllable head of hair!
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Great scent and a little
Great scent and a little goes a long way. Leaves hair clean, fresh, and manageable.
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Lather is robust. Scent is
Lather is robust. Scent is perfect. Not too strong. Seems healthy.
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A great product!
A great product!
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Super gentle. My new favorite
Super gentle. My new favorite shampoo
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Required Hair Elixir for your Daily Level Up and Health Points!
This is the ultra-natural scented shampoo, though I would say hair “elixir” that enchants your shower experience and brings brightness to even the darkest of days. It’s a must-buy for life.
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Best Shampoo
I love that this leaves absolutely no residue on my hair. My hair feels fresh and moisturized, and smells amazing!
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Great shampoo, give it a try!
I gave this shampoo a try and I’ll never go back! This does not leave a residue like so many others do. My hair feels light, nourished, and CLEAN! And it smells great, without being overpowering. My hair loves this shampoo! The difference really is in the quality of the ingredients. Try it out!
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Wonderful scent and feel, small bottle
This smells lovely and makes my hair feel really great. The size of the bottle is a bit too small.
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Good natural product at a good price point.
I thought I would enjoy the pine smell for longer but I am getting over it pretty quickly. Overall it doesn’t take much to get a lather on this shampoo and it’s a great natural option. Good price.
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Love it
I always thought you weren’t supposed to wash your hair every day. Something about it being too harsh. Anywho, I decided to try Ursa Major’s daily shampoo and conditioner against that traditional advice and I’m never going back. It’s gentle, smells wonderful, and my hair has never looked healthier. Love it and its conditioner sibling!
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I can't explain why, but
I can’t explain why, but this stuff is amazing! My hair loves it: super clean feeling, soft and shiny.
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Love your shampoos, conditioners and
Love your shampoos, conditioners and soaps and body wash. Also use a lot of your body lotion. I am definitely an UM girl!!
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Love this shampoo! Light enough
Love this shampoo! Light enough for daily shampoo after cycling! The scent never fails to invigorate me!
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Great shampoo
I live this shampoo. Terrific scent, rinses easily. Makes my hair feel and smell great. Can easily go two days between shampoos without feeling grimey or smelly.
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Love it!!
Love it!!
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AMAZING
Love the formula! Fresh scent and would repurchase in a heartbeat!
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Go Easy Shampoo
Shampoo left my hair feeling light and clean. Smells excellent, very calming and fresh. Would hightly recommend!
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good wash resulting in soft, clean hair
I have fine, thin hair. this product had a nice (earthy) smell and only a little product resulted in a good wash and made my hair so clean, soft and full. I love it! I will need to use with a little conditioner just because my hair had a couple snarls after the shower and I don’t need any more breakage.
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I'm happy to have found this
I love this shampoo. I have super fine, thin hair that gets insanely greasy after a day. I use this shampoo every other day and in between use dry shampoo and my hair never feels weighed down. I recently went to Cancún and this shampoo worked perfectly getting the salt out of my hair from the ocean!
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Disappointed
The smell is strong, which did not bother me but did bother my husband. My husband has thick hair and I have fine hair, but we both experienced a weird texture in our hair after using this shampoo. I’ve noticed my hair has gotten a greasy texture much faster than usual and I experienced very bad dandruff when first using the shampoo. It’s subsided after a few weeks, but still present. Would not buy again and considering tossing the rest of the bottle (we’ve used about half). I’m disappointed because I’ve used Ursa Major’s facewash for an entire year now and loved it. Was hoping to love their shampoo as well.
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Would not buy again.
Nice lather, terrible smell.
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customer
I love this shampoo! But the smell is intense. Would recommend for hair, but maybe not for users who are sensitive to strong smells.
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loooove
This shampoo is amazing. Gets the job done and smells amazing. The best way I can describe the scent is like walking into a fresh crisp Forrest. I am a huge fan!
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Nice shampoo and lather
Love the scent of this shampoo and it has a great lather. My hair gets oily after one day so this works good to wash everyday.
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Best smelling shampoo
I love this shampoo because it actually makes my hair smell clean and fresh. The balsam scent it wonderful.
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Smells amazing... but dries me out
I use a lot of ursa major skin products and love them! This shampoo smells amazing and lathers well, as all have said. But it leaves my normal hair very dry, almost stripped, even when I use it only twice a week. If I use a smaller amount my hair doesn’t get clean, if I use enough to clean it, it feels brittle. Maybe one day they’ll introduce a more hydrating shampoo formula. I’ll try anything these folks make!
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Wish it worked for me
Knowing my tendency to break out easily from too many ingredients / fragrances, I only purchased the travel size of this shampoo and its conditioner. I loved the smell but it was a bit too strong / persistent for my total enjoyment. And unfortunately a few days of use resulted in back and hairline acne. If you have sensitive skin like me, it’s probably best to pass on this product. Otherwise I loved the way it make my hair feel. If Ursa Major comes out with an unscented / sensitive skin version of these products, please let me know.
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Great shampoo!
I really like this shampoo. It smells nice and reminds me of the outdoors. My hair comes out clean and has a good amount of body.
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great regular shampoo
smells so nice and has a great lather for a sulfate shampoo! great for regular washes!
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NEW FAVORITE SHAMPOO
Besides the fact that this is a natural shampoo, i love how clean my hair feels after every wash! It also smells fantastic (actually my favorite part of the product). I wish it came in a bigger bottle because I feel like I’m going to run out of it quick since I have a lot of hair!
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Great clean shampoo for invigorating shower experience
This product is a nice everyday shampoo that actually suds up (rare for sulfate-free shampoos and I don’t love ones that don’t). The scent perks you up and smells a little woods-y, which I like. Leaves hair feeling really clean with no film.
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Perfect Everyday Shampoo for all types
I love this shampoo – I have fine, thin hair and this shampoo makes my hair super clean without stripping it or drying out my scalp. It suds up really nicely and smells divine. My boyfriend also uses it and has thick thick but dry hair, and he loves it as well. The scent is gender neutral so it’s nice that we can share.
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As Good As Conventional
I love this shampoo! It lathers really nicely, gets my hair clean, and keeps it looking shiny and healthy. Best of all, I don’t have to wash my hair everyday anymore (it tends to get greasy)! I have color treated hair and confirmed with my hair stylist before buying this that it would be ok. I will definitely repurchase.
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Affordable, lathering, and simple.
I shop around for natural shampoo like nobody’s business. Love love Rahua for conditioner, but am always looking for a new, unisex shampoo for my partner and I to share that isn’t too pricey. We both really enjoy this shampoo—I have curly thin, oily-prone hair and he has dry curly hair. I like to use both their Shampoo and Conditioner, mixing in using a heftier conditioner like Rahua about 1-2x a week. A really great entry-level shampoo into the world of natural products. They really nailed this one.
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Not a good match for me
I noticed immediately that it made a good lather which many other sulfate free shampoos do not. I however found the shampoo ( which I used with the conditioner) not moisturizing at all. I am a long time user of Josh Rosebrook nourish shampoo and conditioner which really compliments my hair…. I was just trying something new. I have also used Rahua which is also better than this for me. I am in my 50s with color treated hair.
