Expressionist Mascara


Expressionist Mascara

Returns are always on us!

Color: Pro Black

  • Beeswax conditions lashes
  • Carnauba wax adds flexible hold
  • Sunflower seed oil hydrates delicate lash hair
Lash love

Expressionist Mascara has a cult following for a reason: It delivers professional looking results without the toxic ingredients. The full brush grips lashes and extends their length while delivering eye-opening volume–without ever feeling brittle or crunchy. This high-performing wonder is a favorite among clean beauty newcomers and industry artists alike.

Apply from base of lashes to the tips, wiggling brush as you go to fully coat lashes. Don’t be shy–add additional coats as desired.


Dust a small amount of setting powder across closed eyes before applying; this will provide the mascara with more “grip” and lead to longer wear.


About The Brand

Easy-to-apply, 100 percent safe, a rainbow of shades—these are the qualities that define W3ll People. Created by a makeup artist, dermatologist and eco-entrepreneur, the cosmetics brand is committed to small-batch products that give big results.


Customer Reviews

  • Looks good, feels good, doesn't stay on lower lashes.

    Darby B. November 09, 2020

    I really love the way this mascara goes on and switching from drug store brands has definitely made me see a difference in my lash health. While I can see that my lashes are benefitting from this mascara, I can’t put it on my lower lashes at all. It flakes onto my cheek and I have huge dark circles within minutes. I have found that this isn’t the case if I only apply to my upper lashes, but it’s still a bummer. Otherwise, it is one of the best looking mascaras I’ve worn and has been good for my lashes thus far. If you don’t apply to lower lashes, this will work great for you.

  • Do not buy!

    Rebekah M. July 20, 2020

    This mascara is unfortunately not worth the money, or any money at all for that matter. The mascara doesn’t stay on – by the end of the day I have black circles under my eyes from it rubbing off (that’s never happened to me with any other mascara). It does not lengthen or thicken my eyelashes – the cheap CVS stuff works far better but I wanted to buy a clean mascara. Finally, when I open the mascara tube little black flecks / pieces of the brush fly everywhere and stain my white sink. Not a good product – do not buy!

  • WORST mascara.

    Maddie R. July 13, 2020

    Don’t buy this mascara. It smudges so badly. no matter how little I touch my face during the day, it always smudges. I end up with raccoon eyes every single time I use it. My lashes look better with no mascara than they do with this mascara because it’s just a mess. It also flakes so bad. It’s not worth it. I love well people and really wanted to like this mascara, but I just couldn’t make it work.

  • burns eyes

    Chiara M. March 29, 2020

    I love the way it looks- but when you take it off it burns my eyes so bad making me not want to ever wear it again! love that it is a clean product- but what in it is causing the eye burning?! would not purchase this again

  • Smudges

    Diana March 09, 2020

    While the wand is nice, I find the mascara bleeds to my under eye area almost immediately and without any rubbing. Basically, within an hour of wearing it, I start to see it smudging.

  • good - but could be better

    Taylor K. January 22, 2020

    this mascara looks great on but when it gets wet and runs, it gets into my eyes and I am unable to open them or see until I flush it out. I’ve never experienced this with a mascara but I will be unable to wear this when it is raining and if I am crying while wearing it it runs really badly and burns. I suggest taking it off with makeup wipes first, rather than washing it off in the shower for that reason.

    3 persons found this helpful. Mark as helpful
  • Obsessed

    Jessica D. January 16, 2020

    The best clean mascara I’ve used. Comes off easy, doesnt flake. I use more for every day since it isnt crazy volume and will switch for something more if I want more of a dramatic look. I like to add a lash conditioner before which I think helps it stay on through the day.

  • great product

    Alexandra December 15, 2019

    this product is great ! works well and stays on !

  • Wanted to love it

    Alexa December 09, 2019

    I like the way it applies for a natural, buildable look, but I get raccoon eyes after only a couple hours. Washes off pretty easily with just soap and water.

  • A great natural mascara

    Carlene November 30, 2019

    The best natural mascara I’ve tried so far- but keep in mind it’s not going to be the insane spider lashes you may be used to with conventional.

  • Pretty good!

    Kenzie M. October 21, 2019

    My favorite thing about this mascara is the brush, this is my DREAM mascara brush for my lashes. The formula is decent. Looks nice after application (which leaves more to be desired, it goes on pretty dry and takes a while to build up). However this flakes and smudges like CRAZY on me. Always have raccoon eyes after a few hours. Probably won’t be repurchasing.

    2 persons found this helpful. Mark as helpful
  • So so

    Ashley Z. October 18, 2019

    Switching to all nautral makeup was very exciting switch for me, until it came to my mascara. (I love my old mascara and this one doesnt quite own up to it. So I may be bias.)
    I find it taking longer to apply as it doesnt smooth on as well as I’d like it to, so I really have to work it. Also takes more makeup remover to get it off.

  • love it

    Jaclyn A. September 30, 2019

    I love how my lashes looks it looks longer and I have long lashes . it look fuller too

  • As of now would not recommend

    Isabella D. August 23, 2019

    I read great reviews about this mascara and bought the mini version to try it, and was disappointed. It just weighed my lashes down. I curl my lashes and this mascara weighed my lashes down so much that they uncurled and they are just flat and straight now. No volume or length. Hoping to find a new mascara ASAP!

    2 persons found this helpful. Mark as helpful
    • From Follain:

      Hi there! We are so sorry to hear that the Expressionist Mascara was not a perfect match for you. Our team will be reaching out to you shortly so that we can help find you a product that you will love! Best, Team Follain

  • Bleeds

    L S. July 23, 2019

    I love the W3LL People brand and I think this mascara looks good, but it bled so bad around my eyes. I looked like I had dark circles constantly.

    • From Follain:

      Hi there! We are so sorry to hear that the Expressionist Mascara was not a perfect match for you. Please feel free to reach out to help@follain.com and we can make sure to find you a product that you will love! Best, Team Follain

  • Wonderful.

    Sarah D. July 12, 2019

    I didn’t think mascara could be this good AND be clean. Really competes with other great (but toxic) mascaras. I will repurchase for sure.

  • Great mascara!

    Sarah H. July 10, 2019

    This has been my favorite natural mascara that I’ve tried. It makes my lashes look so much fuller than without it, even better than my old brand did. It stays on all day too!

  • Good for a Non-Toxic Mascara

    Quinn M. June 17, 2019

    This mascara is really good for being non-toxic. Unfortunately, I like volume, and this mascara only provides length. Also, it is not waterproof. I was chopping onions one day and when my eyes started to water, the mascara ran down my faces and got into my eyes. It really burned!

  • lots of smudging

    Madeline June 09, 2019

    Looks great, comfortable on the lashes, but no matter what I have tried to do this mascara rubs off under my eyes too easily but is not as easy to get off my skin. Not sure how that works.

  • Nice tint but doesn’t stay put

    Sarah June 04, 2019

    I initially loved this mascara because it goes on so well and has a great richness. But by mid-day it had transferred all over my eye area. The lovely people at Follain let me swap it for the Kaija Weiss (excuse the probable misspelling) mascara, which works better for my skin.

  • Not my fave.

    Amy C. May 15, 2019

    I haven’t found a good clean swap for my mascara! This one went on awesome, but it came off all over my face immediately. I even tried all sorts of setting powders. I just couldn’t get it to stay put. Wanted to love it, but won’t be using again.

  • Great mascara

    Great M. April 02, 2019

    I was using the same natural mascara for years but I just got this one and I love it!! It doesn’t clump and it looks good! This is my new mascara!

  • Not for contact lens wearers

    Christine March 21, 2019

    I got this mascara after hearing great things about it. As it turns out, this mascara does not work for contact lens wearers. It sticks to contacts (no matter how careful you are in applying it) and will irritate your eyes all day/until you change contacts… and I can’t afford to use more than one pair per day! I wouldn’t say it compares to any of my non-toxic mascaras, but it works for a subtle every day look. I am having the hardest time finding a natural one that gives me the length and thickness of non-natural ones. Mascara and brows are the two things I haven’t transitioned!

  • Best mascara I've ever had!

    Rachel L. March 12, 2019

    I’m in the process of making the switch to all organic products. I am very particular about my mascara because I cry all the time. While it isn’t waterproof I haven’t gotten any smudging from tears. It can rub when you first put it on, but it’s easy to wipe off. Stays on all day. Barely flakes and makes my lashes look so long! Will be purchasing for a very long time!

  • Spread

    Amanda February 23, 2019

    Loved it every time after applying it. However a few hours in, everytime, the mascara would rub off around my eyes and I would look like a raccoon by the end of the day.

  • Wanted to love-- weird allergic reaction-- so bummed

    Alissa February 20, 2019

    I actually was able to try this on in the NYC store before buying thankfully– I’d been eyeing online for ages and for whatever reason never bought despite having wanted to change to clean mascara. As soon as the mascara was on both of my eyes for about ten seconds or less, my eyes started watering and it was burning until I was able to produce enough tears to get the mascara away from my eyes– not sure what the problem was as I’ve been using Lancome for half my life… (which is probably not great for sensitive eyes I’d imagine, which I don’t seem to have, or never thought I did, until this point). The sales person said she’d seen this happen to one other person as well before and she also didn’t know why. I recommend trying to test this in person first if you can– the reason I thought it was important to write is because I’m not a super allergic person at all, but for some reason I seemed to be highly allergic to this & I unfortunately won’t be able to use this product though I was looking so forward 🙁

  • Great product!

    Maricarmen M. February 19, 2019

    First, I love that is a non toxic product and second it really works. This is the second time I buy it. I was looking for an easy product to put on and doesn’t feel clumpsy, stays well all day and gives you a natural look.

  • Best mascara I’ve used

    Diana D. January 18, 2019

    I have chronic dry eyes and wearing mascara, especially if I also wear contacts, usually causes extreme discomfort and irritation. This mascara, however, did not bother my eyes at all. My eyes were still dry, but it wasn’t to the point that I wanted to tear my eyes out. I also found it to be comparable to several other toxic big brand mascaras in terms of its lasting power, lengthening effect, and consistency. I will definitely keep this one in my beauty arsenal!

  • Awesome!

    Ali January 12, 2019

    My new favorite mascara! I love everything about this, it doesn’t clump or cause my eyelashes to all stick together and I find it does a great job at enhancing my eye lashes and not making it look like i’m wearing tons of make up. Great for a natural look. would definitely recommend. Side note, normally mascaras leave my eyes itchy and irritated by the end of the day. I do not have this reaction with this mascara!

  • Zero irritation

    Elena M. January 05, 2019

    This makes my lashes as lovely as any mascara, but doesn’t irritate my eyes at all. (I’ve even slept in it, as I have an infant.) Lives up to the hype!

  • Great Basic Mascara

    Lindsey B. December 28, 2018

    Easy to apply and great for everyday.

  • Great mascara, a little smudgey

    Rita W. December 20, 2018

    I love this mascara – it goes on light and brightens my eyes and covers evenly. My only issue is when I go to wash my face, it tends to stay on! I don’t usually use a make up remover so maybe thats my problem, but I get the black under eye which is a little hard to get off. Otherwise love it.

  • Eh

    Madeline December 14, 2018

    I was hoping to really love this product but every time I have forced myself to give it another chance it is disappointing. It smudges and flakes, it feels like it has never fully dried, and to be honest I didn’t really love the look of it. The product clumps up randomly on the length of the lash. Attempting to coat them evenly just turns to too much product. Really glad I only got the travel size from the kit to test it out.

  • Best Mascara Ever

    Emily B. November 25, 2018

    I absolutely love this mascara! I can’t tell a difference between this product and another conventional brand mascara, it works that well! But of course, I can feel much better about using this non-toxic makeup.

  • Cute packaging, clean ingredients

    Elyssa F. November 09, 2018

    Appreciate the recyclable packaging and cruelty-free business model. Travel size is cost-effective if purchased in the Follain starter pack (some YouTubers have a link).

  • Meh

    Michelle October 31, 2018

    This isn’t clumpy but I feel it’s not effective at all for my lashes and doesn’t even lift them. It just kind of separates them. I’ve tried going slower and at an angle, but still sort of underwhelming. For the money I’d try something more reliable!

  • Smudgy mascara

    Anastasia Z. October 27, 2018

    I was excited to try a clean mascara but I fortunately this one smudges after hours of wear. I can’t wear it to work as I am not certain it will look good by 6pm… somewhat disappointing.

  • Will continue to purchase!

    Lisa D. September 22, 2018

    Wear it everyday! Love it! It spreads on evenly as well. Would recommend to anyone trying to switch over to a better quality mascara!

  • Best clean mascara!

    Brittany D. September 16, 2018

    This is not only the best clean mascara I’ve ever tried, but I think it’s the best mascara period. It doesn’t lump, and the brush bristles allow for a smooth application. The color and hold stays all day, and easily comes off with my eye makeup remover. I highly recommend you try!

  • Great Natural Mascara

    Nora K. September 14, 2018

    I have been looking for a good non-synthetic mascara for a while, and this one is a great alternative. It looks very natural and does not clump. It also has not smudged the 2 weeks I have had it; there have been some hot and humid days and I also have pretty oily lids, but the mascara has stayed on. I recommend it for people looking for a natural, non-synthetic mascara.

  • Best natural mascara

    Jessica A. August 24, 2018

    I wore Chanel or Dior mascara for years and this is even better!!! No smudging or flaking. All natural beauty at its best.

  • I LOVE this mascara

    Lisa R. June 23, 2018

    I haven’t had any problems with smudging. It works just as well as the best non-natural mascara I’ve used.

  • Best natural mascara

    Michelle B. June 05, 2018

    I’ve tried a few of these natural mascaras including Jane Eredale and Kjar Weiss and love this one the most, this is my second time re-buying.

  • Best mascara ever!

    Catherine B. May 05, 2018

    I have found this mascara to be ideal. Great coverage, no flaking, and it never irritates my eyes.

  • The perfect mascara!

    Kendal M. March 20, 2018

    Very pleased with this mascara – affordable, looks great, and love that it’s nontoxic!

  • Great!

    Reagan H. February 20, 2018

    Best natural mascara by far! It seriously lengthens your lashes and is a dark dark black. The ONLY con is that it slightly smudges throughout the day, but it’s not a huge deal of you keep an eye on it and wipe under your eyes after a few hours

  • Great!

    Reagan H. February 20, 2018

    Best natural mascara by far! It seriously lengthens your lashes and is a dark dark black. The ONLY con is that it slightly smudges throughout the day, but it’s not a huge deal of you keep an eye on it and wipe under your eyes after a few hours

  • Great Mascara

    Sarah A. February 07, 2018

    I haven’t found myself experiencing the smudging/flaking others have mentioned. This is the best of the natural mascaras I’ve used.

  • Great black mascara

    Katherine W. February 06, 2018

    Layers really well and doesn’t flake. The wand is also really great for separating lashes without looking spidery.

  • Great, beautiful, but smudges by end of day

    Faye S. January 31, 2018

    This is my favorite natural mascara I’ve tried so far. I like it better than the Jane Iredale (I think it makes my lashes look longer). It looks amazing when I put it on in the morning, but it DOES smudge and run a bit by the end of the day. It doesn’t really bother me much, and is easy to manage by just wiping the smudge away with your fingers, but something to keep in mind!

  • Made my lashes look longer they ever have!

    Catherine B. January 24, 2018

    Not clumpy. Great quality and inexpensive! Will definitely buy again.

  • awesome

    Hannah V. January 06, 2018

    Was really surprised my this mascara…gives my lashes a lot of volume!! However, I’m a swimmer and I found that if I don’t get every bit of it off it burns my eyes!

  • LOVE this mascara!

    Abigail L. January 01, 2018

    Mascara is my favorite type of makeup and I really liked the one I was using prior but wanted to switch to a clean product. I was hesitant to switch but this didn’t let me down, shows up wonderfully and the brush is really good to keep from clumping.

  • Runs within a couple of hours

    Anya D. December 08, 2017

    I appreciate the natural formula of this mascara and the orginal “look” it delivered. However, it started flaking and running within couple of hours. I tried it for a few days and it ran every time. Good idea, bad performance. I’m returning it and continue searching for a high-performing all-day lasting natural mascara.

    • From Follain:

      Hi Anya, for long lasting wear try the Kjaer Weis Refillable Mascara!

  • Good, does run a bit

    Rachel L. October 02, 2017

    The best all natural mascara I’ve tried. It gives you good length and never clumps. The only drawback is it does run a little throughout the day and you get that light black under your eyes.

  • love!

    Jennifer S. September 29, 2017

    I tried this mascara a few years ago and I will never go back to drug store mascaras. This is by far the best all natural mascara I have ever used! Make the switch!

  • major impact mascara

    Samantha B. September 28, 2017

    This mascara makes my lashes long and standout. 4 stars because it does appear to flake off by the end of the night. Maybe if it was waterproof it would have more staying power.

  • Best Non Toxic Mascara

    Caitlin M. September 28, 2017

    I have tried a few different brands sold at Follain and keep coming back to this. I was skeptical about non toxic mascara to begin with, it was one of the last makeup items that I made the switch to non toxic on.

    Have to say – it works great! Never clumps, great color, and very minimal smudging. I also have very oily skin so even drugstore waterproof mascara used to smudge under my eyes. This holds up to those!

  • Best "clean" mascara I've used to date

    Gs June 10, 2016

    This is the best “clean” mascara I’ve tried. The brush is excellent, not smudgy and applies the perfect amount of mascara every time. I have very oily skin so all “clean” mascaras end up running down a bit by the end of the day. This one has done so the least, and most days I think it doesn’t run down at all, which is honestly AMAZING.

    I’m super happy with this one thus far; I think my “clean” mascara search is complete.

  • Separates and lengthens

    Sarah S. November 27, 2015

    This mascara does an excellant job at separating your lashes and giving them length. The wand gets all the little lashes at the corners of your eyes. And no clumping!