Easy, elevated, for everyone

Easy, elevated, for everyone

about us

Everyday essentials to support your skin, body, and spirit.

Like the perfect white t-shirt and jeans, Follain’s everyday essentials are core fixtures in anyone’s cabinet. With a focus on simplicity, quality, and ease, we elevate daily basics into ultra-clean staples that help you embrace your best skin and feel like your best
self—day after day, month after month, year after year. 

Tried and true, and trusted by the most loyal clean beauty lovers, Follain delivers better basics to support your skin, body, and spirit.

Our values


Backed by The Credo Clean Standard™

We consider the potential impact on our planet and people. We proudly uphold Credo’s standard for ingredient safety, transparency and more sustainable and ethical sourcing—the highest standard in the industry.


Leading the way for a more sustainable industry

We’re helping improve beauty packaging circularity. Our containers are made from more than 50% post-consumer recycled plastic and our pumps—one of the hardest components to recycle—contain more than 15% post-consumer recycled plastic. We’re always striving to do better.


Better essentials for everyone

We believe everyone should have access to skin and body care that is clean, safer, high-performing, and in support of their best self. Our products are made for all beings regardless of skin type, skin tone, gender, or age. Follain meets you wherever you are on your skin care journey.