MEET OUR NEWEST ICONS!
Experience the power of clean beauty.
Easy to use essentials. Hard-to-ignore results.
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Non-toxic is non-negotiable
Most cosmetic ingredients haven’t been tested for safety. We research the red flags and always play it safe.
RESTRICTED INGREDIENTS
Only 10% pass the test
We source from hundreds of brands and follow a 5-step process to determine what’s worth carrying on our shelves.
OUR APPROVAL PROCESS
Trial without the error
No matter what you’re looking for, we’ll find what’s best for you (and if not, we’ll replace it until it’s right).
PERFECT MATCH GUARANTEE
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Crafted with clean beauty expertise
We’ve spent years curating the best products, and we make sure our signature line lives up to the same standards.
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She started by sharing clean beauty with friends.
Now, she’s on a mission to share it with as many people as possible.
Meet Tara Foley
The Best of the Best
Clean beauty is the greatest form of self-care. Shop the powerful products we never want to live without.
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Make every day a great hair day
Lather up these tried-and-true essentials to reveal healthy, shiny, nourished hair.
Reach Your Hair Goals
Rosehip Oil: The oil for everyone
There are so many ways to add this gentle anti-ager into your routine…ready to pick one?
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Let’s start a non-toxic relationship. Follow @follain on Instagram.