Ursa Major

Brighten Up Vitamin C Serum

Ursa Major

Brighten Up Vitamin C Serum

Returns are always on us!

Size: 1 oz

Skin Type Combination, Dry, Normal, and Oily
Skin Goals Anti-Aging, Brightening, Hydrating, and Sensitive-Safe
  • Vitamin C, in a water soluble formula, brightens skin
  • Aloe hydrates and soothes
  • Rose hip lightens dark spots and reduces fine lines
Brighter days ahead

Think of this serum as a one-stop solution for better looking skin. The feather light, water-based formula is infused with aloe to hydrate without weighing skin down. Water-soluble, stable Vitamin C brightens and firms skin as powerhouse rose hip lightens dark spots and softens the look of fine lines and wrinkles. Edelweiss, with its anti-aging stem cell complex, infuses skin with powerful antioxidants; aspen bark delivers a natural source of salicylic acid to exfoliate and calm inflammation.

Apply 1 pump to clean, dry face, neck and chest. Use alone for lightweight hydration, or layer beneath your favorite moisturizer.


To keep your serum as potent as possible, store it in a cool, dry place and use within 6 months of opening.

Ursa Major

About The Brand

Ursa Major’s advanced formulations provide an antidote to the bland, toxic-laden offerings that pervade the marketplace. Comprised of nature’s most effective “super natural” ingredients, their products deliver skincare solutions that are a pleasure to employ.

Shop All Ursa Major

Customer Reviews

  • The only product I need

    Spencer C. January 26, 2022

    I’ve been using this product for over a year now. I have sensitive, acne prone skin and live in a very dry climate. I’m in my 30s and decided to start using a vitamin c serum for aging and skin health. This is the only one I’ve tried but I fell in love with it as soon as I used it. It helps keep my skin clear and hydrated (without feeling heavy), the smell is fresh and a little goes a long way. I use one pump morning and night, goes well under makeup and with a sunscreen. Compared to other natural vitamin c serums the price for this one seems fair. I highly recommend!

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  • This serum is my new

    Elizabeth W. October 30, 2019

    This serum is my new favorite face product.

  • Vitamin C gods

    Katherine S. November 15, 2018

    Love this serum! I was using the true botanical vitamin C powder but switched to this and am loving it as my nightly serum under my moisturizer.

  • Love it! Feels so good

    Adrienne H. August 02, 2020

    Love it! Feels so good on my skin!

  • Great product been using it

    Carlos E. July 29, 2020

    Great product been using it for a long time.

  • Love!

    Lauren O. July 15, 2020

    I love the way this feels on my skin! It goes on very light and doesn’t feel greasy at all. I like to put it under my makeup. The scent is also great!!!

  • love this unique serum, freshens

    Elizabeth S. July 08, 2020

    love this unique serum, freshens the morning

  • Solid Product

    Sarah S. July 05, 2020

    In combination with Golden Hour Recovery Cream, I’ve noticed a reduction in dark spots and overall my complexion is more even. I have extremely sensitive skin, and this doesn’t irritate it at all.

  • Give it a try

    Carol M. July 05, 2020

    Finding the right Vitamin C for your skin can be tricky. I find this serum is especially good for sensitive skin. If you’ve given up on Vitamin C this is the serum I would try

  • Refined, light, satisfying

    Claire D. June 21, 2020

    A light, nutrient rich cream that feels so wonderful. Like all the Ursa Major products I’ve tried, this will become a permanent part of my skin care routine.

  • Love it!

    Lakha M. June 19, 2020

    Really liking this Vit C Serum! Works well and doesn’t at all irritate my sensitive skin. Thank you : )

  • Great product

    William M. May 27, 2020

    Great product

  • great product - use it

    Kerri S. May 14, 2020

    great product – use it every day!

  • Delicious serum

    Anne F. November 27, 2019

    Brighter firmer younger looking skin!

  • Amazing

    Tina C. October 30, 2019

    I have received so many compliments on my skin, especially being 57.
    I tell them that Ursa Major is the BEST!
    I use this Serum every morning and my face just glows!
    So grateful I ran across this product by accident looking on the internet.

  • Love the bottle, just started using so not much difference yet

    Naomi K. January 05, 2021

    I’ve only been using it for about two weeks, but so far I like the bottle and dispenser – perfect amount for my face. I think my acne marks are fading faster than before, but it’s too soon to tell.

  • I love the feel of

    Renee G. January 03, 2021

    I love the feel of my skin after I apply the serum. It’s so smooth and soft, feels like a mini spa treatment.

  • Definitely recommend

    Aubrie W. December 23, 2020

    Absorbs quickly, not sticky or greasy. It smooths out and brightens my overall appearance.

  • Really amazing! It smells great,

    Kathleen R. December 15, 2020

    Really amazing! It smells great, feels wonderful and is healing spots on my face that needed attention from sun damage. Can’t say enough about how much i love it!

  • Amazing

    Tasha C. November 28, 2020

    This product has quickly become one of those “can’t live without” products. I started using it every day in the mornings, and I saw an improvement in my skin within a few days. My skin feels incredibly moisturized, and sometimes I don’t even feel the need to put on a daily moisturizer afterward. Highly recommend!!

  • Applies clean. Too early to

    Mhdk November 26, 2020

    Applies clean. Too early to tell if vitamin C can perform miracles.

  • I use this every morning.

    Becca C. November 08, 2020

    I use this every morning. It absorbs quickly and evenly. Smells SUPER great and makes my face and neck feel so smooth and satiny.

  • Never using any other vitamin c. No way!

    Gerardo A. September 14, 2020

    I don’t use this company, I only buy one product. And that product is my life! I didn’t like the company at first, but I couldn’t stop purchasing their brighten up vitamin c serum. I’m serious! If you are unsure about this website buy the vitamin c serum it does everything they say and more! When I was 18 I used it to get rid of dark spots and I completely changed my faced. Like it even did things I was expecting. I stopped using it a year ago then used it again I realized that this product is SCIENCE. When I use it everyday I look like a Hollywood star and when I stop, I go back to looking like a bum. This product is it! Buy it straight from the website so you can get it fresh to really experience the clear smooth glowing skin we crave. I use vitamin a at night so just a little tip if you use vitamin a and c the same day I suggest to moisturize but I’m telling you this product will clear your skin leaving it smooth and a orange glow kinda like Sofia Richie and Kylie Jenner. You will not regret this buy I swear! Use it twice a day to see results

  • Still feeling this one out..

    Sharon P. September 07, 2020

    The scent wasn’t too bad. I wasn’t expecting the thickness of the serum. I usually use mad hippy vitamin c serum which is much lighter. Still feeling this one out.

  • Noticeably brighter skin, and smoother

    Erika A. September 01, 2020

    Noticeably brighter skin, and smoother texture, soaks right in without any residue. Love the smell, and lightness of the serum. Had lots of compliments lately and I have to say I think it’s this!!

  • Amazing Serum

    Dawn W. August 25, 2020

    Love this cream, so does my skin!!! Definitely brightened my complexion as well as helped reduce the appearance of fine lines. Very lightweight and absorbs quickly.

  • First time using a serum

    Kathryn M. April 19, 2021

    SO silky, smooth, and hydrating. This my most used product, I love it!

  • Love it and use it often!

    Evan B. April 06, 2021

    I have been using this for a while and it’s great! I have sensitive skin that tends to be more oily. This serum has been a go-to for my face! I really do see a difference. My skin is brighter and my complexion more even. It’s my favorite treat. Give it a try, the quality is great and I think you’ll find it’s a match for any skin type.

  • Hi... so far so good.

    Traci B. March 29, 2021

    Hi… so far so good. Only 4 stars as I have not used it long enough for a solid 5.
    I have rosacea on my checks and vit C is said to help with this issue, hence my purchase. I love that it is a glass bottle, and made in the USA. I’ll tell ya more when I can.

  • Light and moisturizing. Win win.

    Kristin C. March 24, 2021

    Light and yet substantial. It does a great job of going on without feeling greasy nor does it evaporate instantly. The plus is that it smells like sunshine.

  • Only serum I'll ever need

    Madeline S. March 23, 2021

    This serum is amazing on its own or paired with the face balm. It’s light and refreshing, smells amazing, and immediately brightens my skin. It absorbs quickly, evens out skin tone (helping with any spots or acne marks you might have), and you only need a little bit to go a long way. You won’t regret adding this serum to your skincare routine.

  • I love the way this

    Martha S. February 23, 2021

    I love the way this serum smells as I smooth it into my skin. It’s too early to tell if it’s working to brighten things up yet though.

  • Amazing Vitamin C Serum

    Rachel L. February 18, 2021

    This serum literally starts working within a couple of uses. It has lightened some dark spots and absorbs rapidly. Plus all of the products are so compatible with any skin type.

  • I've tried many Vitamin C

    Jessica H. February 15, 2021

    I’ve tried many Vitamin C Serums and I just keep coming back to this one. It’s amazing!

  • Makes my skin feel tight

    Ruth K. February 02, 2021

    Makes my skin feel tight yet soft. Great product.

  • It works!

    Gyongyi S. January 11, 2021

    It’s so silky and smooth! my skin looks much better and brighter. Love it !

  • Love it!

    Katie B. August 21, 2021

    Love it!

  • Skin smoother

    Kari B. August 17, 2021

    I just got the cream and LOVE it! Thanks so much for this cream. It is a miracle, and has semi-smoothed out skin that was rough and dry. With time I believe that it will completely clear it up.

  • Wow!

    Nancy P. August 16, 2021

    Love the texture and smell.

  • It feels so good on

    Julia J. August 15, 2021

    It feels so good on my skin.

  • So good!

    Zavattero E. August 14, 2021

    Feels heavenly to apply this to my face. Haven’t used it long enough to see changes, but I know it’s doing something good!

  • Love it!

    Lauren W. August 09, 2021

    Light and smells amazing. Will definitely purchase again!

  • Simply lovely

    Kate T. August 07, 2021

    Simply lovely

  • Nice consistency, not sure if it's helping my skin

    Emily S. June 29, 2021

    I really like this serum for its consistency and its smell (citrusy). But, unfortunately I don’t know if it is doing much for my skin. My skin does feel really soft (using this and the Gold Hour Recovery Cream and a few other products at night), so it’s hard to know if this serum is making the changes or other products, but I think it is the other products. I’ll keep using the full bottle and see what happens. I have also used more expensive products like SkinCeuticals C E Ferulic and didn’t see a difference, so it may just be my skin. I feel better about using this serum because of its texture and ingredients.

  • Love this product- it is

    Krista K. June 28, 2021

    Love this product- it is perfect at night after I wash my face!

  • Pregnancy glow

    Jenna S. June 28, 2021

    I’ve been using this serum throughout my pregnancy and my skin is the best that it’s ever been. Highly recommend

  • My new favorite product. I

    Rosemary W. June 28, 2021

    My new favorite product. I will never look back.

  • Vit C

    Jennifer L. June 27, 2021

    Goes on smoothly and smells amazing. Love this serum! I use the face balm or the golden hour over it daily.

  • Such a nice serum!

    Catherine O. June 17, 2021

    I was looking for an affordable, clean Vitamin C serum and this one is perfect! I love it! It feels great to put on and I’ve noticed a more even, brighter complexion.

  • Very easy to use after

    Sarah S. June 05, 2021

    Very easy to use after washing my face in the morning. Goes on light and smells delicious.

  • Feels so good going on

    Allyson W. September 10, 2021

    Feels so good going on and brightens up dull skin, love it!

  • I like it so far.

    Jaymie T. September 05, 2021

    I like it so far.

  • I like the texture and

    Mark P. September 04, 2021

    I like the texture and application. Not sure I can see any actual results.

  • Vitamin C

    Barb M. September 03, 2021

    Within one week, I could tell a difference, best Vitamin C product I have tried.

  • I love the scent.

    Dana B. August 31, 2021

    I love the scent.

  • Great stuff

    Karen M. August 30, 2021

    I am really happy with this serum! It goes on easy, feels great on my skin, and is balancing out my skin tone. It is well worth the price.

  • Love everything about this product!

    Angeline C. August 30, 2021

    Love everything about this product!

  • The cream was very light

    Anjali P. August 30, 2021

    The cream was very light and not greasy. It has a pleasant scent. I’m happy with the product.

  • I like the way my

    Demaris C. August 29, 2021

    I like the way my skin looks after I apply it as a light day moisturiser.

  • I really like this serum.

    Mona S. August 29, 2021

    I really like this serum. I can actually see results!

  • Perfect Skin Care Routine

    Cheryl R. August 29, 2021

    As a healthcare worker, I have minimized my makeup & skin care routine. Brighten up Vitamin C Serum is my everyday go to on a clean masked face. I’ve noticed a more even tone in my skin, spots are not as prominent. My skin is healthy, clear & natural. I’m suing the eye cream sample as well, and my under eye circles and fine lines around my eyes seem to be diminishing.

  • Was hoping for a better

    Sarah H. August 28, 2021

    Was hoping for a better scent

  • Great product! I recommend it!

    Erin O. August 28, 2021

    I love this product! I have noticed a lightening and brightness in my complexion since I started using it. The smell and consistency are nice.

  • Great product

    Kathleen R. August 28, 2021

    Great product

  • Love how my skin feels

    Karen C. August 24, 2021

    Love how my skin feels and looks with this serum, smells amazing too-bonus!!

  • Easy and excellent

    Dorothy R. October 08, 2021

    I came upon this product while on vacation and I was pleased that it does what it says it will do. It’s lightweight and sinks into my skin quickly, not leaving any stickiness behind. I have not any reaction from this serum and it creates a perfect base for the Golden Hour cream. Perfect together!

  • Love it. Just a small

    Kim C. October 08, 2021

    Love it. Just a small amount and my whole face glows. My new favorite serum!

  • Wonderful serum

    Lauren M. October 06, 2021

    What a wonderful serum. It’s rich yet goes on light and makes my skin feel wonderful. I will buy again for sure.

  • I haven't noticed a change

    J. S. October 04, 2021

    I haven’t noticed a change in line. Weight and consistency light.

  • The serum is rich without

    Jean P. October 04, 2021

    The serum is rich without being thick and sticky. It feels refreshing and silky.

  • Definite changes!

    Kate S. September 30, 2021

    After 10 days I can really see a difference in my skin; less blotchy and spots are fading. Recommend!

  • The Best

    Meriann A. September 28, 2021

    My complexion has truly brightened and improved overall – I was told I was glowing 🙂 I am also using on my hands for the sun damage.

  • Absorbs immediately, smells wonderful too

    Rae R. September 26, 2021

    Absorbs immediately, smells wonderful too early to tell if it makes a difference but it’s very pleasant to use

  • Brighten and tighten!

    Miriam T. September 22, 2021

    Really brightened my skin and smoothed my complexion. Totally recommend!

  • I am seeing visible fading

    Gayle K. September 22, 2021

    I am seeing visible fading to sun spots in some areas and hope to see more as time od use progresses. Ysed twice daily. Like that i can follow with SPF moisturizer and makeup. Feels good on. Use 2 pumps twice daily to viver both sides of my face. No concerns about reaction, redness or burning. So far so good, less than a month’s applications so far.

  • I love the natural ingredients,

    Marilyn P. September 18, 2021

    I love the natural ingredients, and it is very smooth and absorbs well when applying. I use it morning and night and am beginning to notice an evening of skin tone .

  • Susan

    Susan J. September 14, 2021

    I have been using this product for a couple of weeks and it feels wonderful going on and because of that, it no doubt brightens. It is not the least bit oily and leaves no residue to interfere with other products. I have not seen demonstrable lasting results yet but I would definitely say this product is a plus.

  • Excellent Serum

    Misty K. September 11, 2021

    Brighten Up Vitamin C Serum is amazing. My skin is so clear and smooth, I can’t believe it’s my skin! I have sensitive skin and usually have issues with vitamin C irritating my skin. No problem at all with this serum. I absolutely love and recommend it. Works really well at a great price, much better than any serum I’ve ever tried! You won’t be disappointed!!

  • Love the product and the

    Gail T. September 11, 2021

    Love the product and the results! I’m hooked.

  • See no effect yet on

    Jodi B. September 10, 2021

    See no effect yet on overall skin tone or age spots
    Was not aware of fragrance – think it is lavender which I personally don’t like
    Love the consistency

  • Great stuff!

    Julie G. October 31, 2021

    Great stuff!

  • Amazing addition to your routine

    Bryan T. October 19, 2021

    Wow. This product immediately makes my skin glow and absorbs so fast! My skin just looks very healthy after using this product. I highly recommend.

  • LOVE

    Kim Q. October 14, 2021


  • I love that I'm using

    Joanna B. October 14, 2021

    I love that I’m using a clean product! My skin loves it too. I have sensitive, aging skin that is sometimes prone to acne. This product has improved the over all look and texture of my skin! I love it!

  • Transformed under my eyes

    Nicole V. October 08, 2021

    Transformed under my eyes

  • I love this product! It

    Angela M. October 08, 2021

    I love this product! It absorbs completely leaving my skin smooth and bright.

  • The best

    Ali June 08, 2021

    This is the best vitamin C serum I’ve ever used and it’s half the price of other vitamin c brands. I will be repurchasing!!

  • brighten is the perfect word for it

    Hannah L. April 16, 2021

    the vitamin c serum is truly perfect for a base layer under SPF. It makes my skin sparkle and feel healthier, plus the smell is a nice subtle citrusy scent. a little expensive but honestly worth it for the treat.

  • amazing serum

    Ruth April 05, 2021

    This is very face brightening. It is clearing and face smoothing


    Carmen D. March 15, 2021

    I love this moisturizer!! It leaves my skin super soft without making it oily (which I’m usually prone to). I’ve used it for over a year now alongside the OSEA cleanser and INDIE LEE COQ-10 toner. Fave skin care routine! One bottle will last you about 4-6 months, depending on usage. I normally apply it twice a day, but recently started subbing my morning moisturizer with the Follain version.

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  • Okay Vitamin C

    Brit January 22, 2021

    Overall, this product does not cut it for me. I have been using it for approximately 1-2 months and have not seen a change in my skin brightness or dark spots. The texture is nice, it is creamy and lightweight, slightly moisturizing. But, unfortunately, I would not repurchase as it did not do anything for my skin.

    2 persons found this helpful. Mark as helpful
    • From Follain:

      Hi Brit! So sorry to hear you were not totally satisfied with this Brighten Up Vitamin C Serum. We sent you an email to work with you to find a better match!

  • Great Vit C Serum

    C.r. December 22, 2020

    This is my third time purchasing this vitamin c serum from Follain. I’m happy with how it has brightened my skin and has given it a healthier glow. The serum absorbs quickly. I wanted a vit c serum that was made from natural products and good for the skin. Happy with this purchase!

  • repaired my postpartum skin!

    Lydia B. December 06, 2020

    I am 6 weeks postpartum and with both my kids my skin was really dry, red, patchy and acne prone after delivery. I just started using this product a week ago and the difference in my skin is already remarkable! My skin is far less red and dry and feels so much smoother. I use this morning and night and at night I layer it under the Golden Hour Recovery Cream. It smells really great and goes on smoothly and isn’t tacky. really recommend!

  • first review ever - great product

    Cristina O. November 27, 2020

    I’ve never ever written an online review for anything. I have tried many vitamin C serums, from cheap to super expensive. This one is the real deal, my skin was glowing. Definetely recommend and will try again.

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  • So much better than other Vitamin C serums!

    Chelsey November 12, 2020

    This is now the fourth Vitamin C serum that I’ve tried and I can confidently say that after 5 months of use, it is the best. Other serums were either too potent and irritating or didn’t absorb correctly (cough cough Drunk Elephant). This one feels velvety instead of tacky, goes on smooth and absorbs fast, and doesn’t cause any dryness or splotchiness. My skin tone is drastically brighter and more even than before. Highly recommend!

    4 persons found this helpful. Mark as helpful
  • tacky to the touch

    Katrina June 17, 2020

    I really wanted to love this product but I find it tacky to the touch and it takes a long time to sink in before being able to apply other products or makeup. slight difference in the brightness of my skin. will use to finish but not reorder.

    5 persons found this helpful. Mark as helpful
  • Brighten Up - Now & Forever

    Karli D. April 13, 2020

    I absolutely LOVE this Vitamin C serum! I use it both during my morning routine and my nighttime routine and have found that is has made a huge difference in the vibrancy of my skin. It smells great, it lasts a very long time, and I love the design of the bottle. It is not drying and does seem to hydrate my skin more than any other serum I have tried in the past. I will continue to purchase this item!

    4 persons found this helpful. Mark as helpful
  • Nice So Far

    Ellie R. April 10, 2020

    I purchased this product and have been using it in the morning for about a week. I love how it smells and a little goes a long way, but I can’t speak to any results because I haven’t been using it that long. I will say that I have combination/oily skin and I haven’t really wanted or needed to use my moisturizer on top of this serum because it’s already hydrating enough.

  • I don't get what all of the fuss is about

    Theresa April 08, 2020

    Maybe I’m using this wrong but I haven’t seen any brightening effects after using the product for a full month. Maybe this is just me? I’ve used Beautycounter’s No.1 vitamin C oil and that stuff immediately made me glow! For almost the same price it doesn’t seem like it’s worth it for me to continue purchasing this product.

    4 persons found this helpful. Mark as helpful
  • Fresh and Hydrating!

    Natalee G. January 29, 2020

    I love this serum! I am new to Vitamin C serums, but I think this is a great product. I do notice a brighter, more awake looking skin tone, and this smells great! Nice hydration, too. Hoping to continue to see great results.

    11 persons found this helpful. Mark as helpful
  • Brightening and refreshing!

    Isabel M. January 10, 2020

    I love this product! It quickly brightened and evened my skin tone, I rarely have to exfoliate anymore, and it feels so refreshing going on— a great wake up in the morning (plus it smells like orange juice). I’ve had allergic reactions to salicylic acid in the past, but have had no adverse reaction to the aspen bark extract after using this for about 6 weeks. I have oily skin and use one pump of this as a moisturizer after the Clarins iris toner and Osmia Balance oil; my skin feels so hydrated and healthy and I’m not too oily by the end of the day. If you have very dry skin and/or live in a particularly dry climate you may want to pair this with another hydrating product.

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  • Effective and luxurious

    Katie S. November 24, 2019

    This is my favorite Vitamin C serum I’ve used. It goes on really nicely – it’s light and not at all sticky. One pump is enough to easily cover your face and neck. It also smells incredible which I’ve found is rare for Vitamin C serums. I’ve noticed improvements in discoloration (largely remaining redness from ance) since I started using this product about a month ago. I use it in the morning after toner and before moisturizer.

    5 persons found this helpful. Mark as helpful
  • Really love this!!

    Laerta P. September 20, 2019

    I have used other oils on my face but they were too oily…but I’m glad I took a chance on this. Really love this product! It goes on so smooth and your skin will soak it up like a sponge. You just need two drops and I just dab it on my face. I hardly use any other moisturizer. It doesn’t smell like anything which is perfect if you’re sensitive to scents. I would buy this again. Fantastic product.

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  • best vitamin C serum I have found so far

    Caitrin C. August 26, 2019

    this goes on smooth and doesn’t make my skin oily – I use it under moisturizer or under Ursa Major’s balm in summer. I keep ordering it over and over again because I haven’t found a better one!

  • Serum + Moisturizer in one!

    Mariah R. July 15, 2019

    I was a devout Drunk Elephant user. B-hydra + C-firma was my daily gospel. However, this Ursa Major Brighten Up Vitamin C Serum has changed everything. Not only is the scent beautifully refreshing in the morning, but a little goes an incredibly long way – with one pump smoothing over my whole face (almost like a primer!) and hydrating my combination skin. Especially great for the summer – haven’t gone through a winter with it yet, but I think adding a little extra hydration on top would be a simple and great solution.

    6 persons found this helpful. Mark as helpful

    Rachel H. July 12, 2019

    Currently my favorite product I use! Not only does it smell dreamy but goes on like butter on to your face and helps (for me) clear up dark spots.

  • A treat for your skin

    Gillian June 01, 2019

    This product smells and feels great. It’s become my go-to daytime serum—I layer it under my moisturizer (at night, I use Tara Harper’s serum). I feel like my skin is definitely brighter, more supple, and overall happier since using this on a daily basis.

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  • Fantastic Serum

    Kate M. May 18, 2019

    This delivers! I’ve noticed a overall change in my skins complexion & texture. This is also light enough to double as a moisturizer under makeup. I use it morning & evening & simply love it!!

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  • Great product!

    Katie M. May 12, 2019

    I love everything else by UM so I decided to try this and I wasn’t disappointed! It’s light and does wonders for brightening up my pregnancy dark spots!

  • LOVE this serum

    Mari C. May 03, 2019

    I’ve been on the hunt for my perfect daytime serum and I think I found it in this one! It’s so lightweight and dries quickly which is great before applying makeup, and i can tell a difference in my skin right away. i will occasionally use this at night, but not regularly a part of my nighttime routine. My skin has been noticeably brighter and clearer since i’ve started using it, and it will remain a part of my routine. Highly recommend!

  • Great!

    Erin J. April 18, 2019

    Soaks in really well! And a little goes a long way

  • Great serum

    Cammie March 22, 2019

    This serum smells great! Like a fresh glass of orange juice in the morning. I recently revamped my skin care routine and while I cannot necessarily pinpoint the improvements in my skin (less acne, brighter, less dark spots) I am very satisfied with this serum and look forward to using it everyday.

  • Dilpreet March 04, 2019
  • Great serum

    Jessica January 10, 2019

    Love that serum, it smells so good and makes my skin feel great. I have been trying few serum for a while, but I think I’ll stick with this one now.

  • Good product

    Shannon S. January 03, 2019

    I like the way this product feels and it’s gentle on my skin. I’m not sure it’s anti-aging and that I can see benefits but I’ll continue to use.

  • Good product

    Heather W. December 21, 2018

    I’ve used this product for a while now and while I’m not totally sold on any benefits it’s providing it does smell nice and go on well under my moisturizer.

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  • Feels Good

    Cristi F. December 19, 2018

    Absorbs well into the skin. Doesn’t leave it feeling tacky or greasy. I’ve only used it a few days now – so, it is too early to see any real results. I’m hoping that it will help with the melanoma I have on my forehead….Though I doubt it will have any real effect on it. Still a good product.

  • The best!

    Kelley C. December 14, 2018

    Great price and great product! Just as effective as much more expensive options. High quality and the bottle lasts a while!

  • Perfect.

    Natalie R. December 11, 2018

    Amazing! The serum goes on smoothly, not oily at all. More like a satin finish. As a combination skin sufferer, it’s important the products I use are moisturizing while not too oily of a finish at the same time. I highly recommend!

  • Great morning serum

    Sara F. November 10, 2018

    One of my favorite Vitamin C serums that I’ve tried. I love the smell and texture and have noticed a big difference in skin coloration since I started using it a few months ago.

  • Cannot live without!

    Alexandra November 09, 2018

    This is my first vitamin C I have ever tried and I seriously cannot live without it now! It very noticeable brightens up my skin and diminished the signs of sun spots. I use it morning and night and it’s currently my favorite product I own!

  • Underwhelming.

    Natali V. October 22, 2018

    I’ve been using this serum for almost 2 months and feel like I haven’t seen any results. The smell and texture also aren’t great for me. I’ve really enjoyed other UM products so I was bummed to find this so ineffective for me. I much prefer the OSEA Vitamin Sea serum for visible brightening and evening tone, but I was looking to try something a little less expensive. Will likely go back to that one once this is gone.

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  • Skin saver

    Shannon S. October 12, 2018

    One week to brighter clearer skin. I love it! Perfect boost to my post-partum life…

  • Awesome

    Bianca T. October 12, 2018

    Great results and can’t beat the price!!

  • Like a glass of orange juice for your face.

    Shelby S. October 09, 2018

    Back when we still thought OJ had some nutritional value. Vitamin C and rosehip are some of the best-known skin brighteners, and the opaque packaging keeps them from degrading due to light exposure. Even if brightening isn’t your main goal, you can still benefit from Vitamin C. I use it for protection against pollution and other environmental factors. That’s why it’s important to apply in the morning (under sunscreen) before you face the day and all those invisible, skin-damaging forces out in the world.

  • Loved the serum!

    Hannah October 07, 2018

    I just started using this serum a few weeks ago and I’m already seeing a difference in the brightness of my skin. My skin is acne prone, but this serum leaves my skin feeling fresh and not oily. Would definitely reccomend!

  • Light and Effective

    Beth S. September 21, 2018

    I love this day time serum. It’s light, smells amazing and has definitely improved the texture and tone of my skin. Just ordered my second bottle! I love all Ursa Major products – great quality and at an affordable price.

  • Brightens Skin

    Phoebe B. September 10, 2018

    I’ve been using this serum for a couple of weeks and already love it. I’ve noticed a new brightness in my skin. I only use one pump and it feels like just enough, though it absorbs very quickly so I have to move fast when I use it. I use it under the Indie Lee squalane facial oil and I’m very happy!

  • Feels luxurious

    Casey C. August 29, 2018

    I love the citrusy scent and it feels so amazing and luxurious on my skin. This is my favorite step in my skincare routine. After only a week of using this day and night my skin is glowing.

  • Great light moisturizer for summer!!

    Leah R. August 08, 2018

    I love the citrus smell and light moisture of this serum. I use it as a stand alone moisturizer in humid weather, but its also great under amore traditional moisturizer when your skin needs an extra boost!

  • Great product!

    Corey H. August 06, 2018

    Great lightweight product that has made my skin feel smoother and brighter. Definitely recommend!

  • G A M E C H A N G E R

    Brittany M. July 20, 2018

    Seriously, Im not one to write reviews, but this product is just too good not to. I have had cystic acne my whole life, and recently I made the switch cleaner products, and this was one of them. After a few weeks, I noticed SUCH a difference in the overall appearance of my skin. Smoothness, clearness, evenness, and brightness!! H I G H L Y RECOMMEND THIS LOVELY PRODUCT!!

  • Great product!

    Johana T. June 18, 2018

    Love this serum penetrate very well and quickly. Very lightweight and have brightness my skin tone!

  • Perfect first step to my skincare routine!

    Elaine M. April 16, 2018

    I’ve only been using it for a few days, but I love it so far! Smells so good and feels really good on my skin. My routine is toner, this serum, moisturizer, then oil. Loving taking better care of my skin and knowing it’s all natural!

  • Radiance!

    Diana E. March 26, 2018

    I love this product! I am in my 50s and originally bought this product to lighten a dark spot I have on my cheek. It has definitely lightened the dark spot and also has made my skin brighter and more radiant! It also helps with laugh lines!!

  • Pretty good

    Sarah A. February 07, 2018

    I like this but find I need to use a bit more than the other vitamin c serum’s I’ve tried – but the price can’t be beat.

  • LOOOOVE this

    Erin U. February 06, 2018

    This is fantastic – I’ve been using it consistently for the last few months and really love it. It’s light and refreshing but also still seems to work.

  • A nice and light serum

    Claire I. February 06, 2018

    This is nice underneath my moisturizer. I feel like if you wanted to, you could use this alone without a moisturizer even

  • Loving this

    Jamie D. January 29, 2018

    So I’ll admit that this is my first time using serum, but this has SERIOUSLY helped keep my dry winter skin at bay. Usually this time of year I’m fighting with dry and flaky skin, but this year not at all! I use this after the Josh Rosebrook toner and LOVE the results. I also purchased this about 2 months ago and still have plenty left in the bottle, making this an affordable option. (I use 2 pumps a day- one in the am and one before bed).

  • love it!

    Emily R. January 26, 2018

    it’s one of those sleepers – all of a sudden i realize my skin is looking great and no winter dryness!

  • Sapna A. January 04, 2018
  • Good stuff

    Heather F. October 25, 2017

    There is significant evidence in double blind placebo studies that show vit C (and vit E) are excellent aids in skin repair (unlike collagen and other beauty products of the like) and I like that this one isn’t too oily and can go under my daily moisturizer or stand alone.

  • Very Moisturizing

    Taryn H. September 29, 2017

    I like this serum a lot. I’m trying to fix my years of not taking good enough care my skin…. Not enough sleep, kids, forgetting to wash my face at night, etc… Yikes! I do feel like my skin is brighter since I’ve been using it….

  • High Hopes

    Sarah B. September 28, 2017

    I had heard so many good things about this product that I assumed it would be amazing. It does smell nice and goes on under moisturizer and makeup easily, but my skin felt more congested throughout the day and I found that I was breaking out a bit while using it. If you aren’t prone to breakouts it would probably be a good daily serum.

  • A nice surprise

    Catherine S. September 28, 2017

    I was admittedly skeptical about using a serum to brighten skin. But I’ve been using this for a month or so, and no joke, my skin is glowing so much more than it was before. I have post-inflammation hyper-pigmentation and this is slowly evening my skin tone and eliminating the dark spots from acne. Don’t let the price scare you — I’ve had it for a month and have barely made a dent. A little goes a long way. Highly recommend.

  • Great brightening product

    Madeline T. September 28, 2017

    This product is much better than other vitamin c serums I’ve used in the past. It’s light weight, but moisturizing, so I can apply it both in the morning and/or at night. My skin is brighter!

  • Love this product.

    Annie September 28, 2017

    Recommended to me by a product specialist in store, I use this serum daily in the mornings. In the last two months, I’ve noticed a visible difference in the brightness and texture of my skin. Plus, the smell is amazing and it mixes well with my moisturizer and other cosmetics. Highly recommend!