Soft Focus Foundation


Soft Focus Foundation

Returns are always on us!

Size: 1 fl. oz

  • Lightweight foundation with a luminous satin finish
  • Buildable medium to full coverage
  • Best for normal, sensitive or combination skin types
Flawless skin, no filter needed

Real life doesn’t always come with perfect lighting, but with the right foundation, you can beam your best #nofilter glow anytime, anywhere. This medium to full coverage Soft Focus Foundation offers a shortcut to flawless-looking skin with subtle luminosity. Souped up with skin-nourishing botanicals, the lightweight, buildable formula blends like a dream (no silicones or dimethicone, either).

Shake well before use. Dot onto skin with fingertips, then buff with a brush in a circular motion moving from center of face outward. Build coverage as desire.


About The Brand

In Taos, New Mexico, creativity and alchemy collide to create Vapour. These lit-from-within, high-performing cosmetics combine the purest, active ingredients found in the earth to nourish as they lend radiance.

Shop All Vapour

Customer Reviews

  • Mixed feelings

    Chris January 26, 2022

    okay, so the color was a good match. I only use liquid foundation to help with the redness under my eyes and on my eyelids, if you do this then it is what you want. It spreads nicely and covers up the red. if you plan on using this to cover blemishes you should probably keep looking. It is very thin, runny, and a tad on the oily side, which doesn’t bother me because I know it’s good oils for my face but if I had it all over, I think it would be too much. not sure if it is worth the price… we will see how long it lasts.

    8 persons found this helpful. Mark as helpful
  • best foundation ever

    Jaclyn October 27, 2021

    wonderful coverage without too much sheen and zero breakouts.

  • Love this product - plus a little tip

    Megan August 31, 2021

    I love this foundation, it is smooth, silky, doesn’t flake, lasts all day and best of all non toxic. However, similar to other reviews I also found it too liquidy when I first open the bottle, but by the end its the perfect thickness and coverage. So whenever I open a new bottle, I leave the cap off for one or two days and let it dry out a bit – after that it is the perfect consistency!

    6 persons found this helpful. Mark as helpful
  • Like applying a filter to my skin!!

    Phoenix P. June 11, 2020

    Wow!! I hate foundation, always have. I’ve never been any good at making it look like “skin” it either dries out and cakes and flakes or it settles into lines and looks like Hollywood makeup applied to play a part as someone much older than I am. I also have issues matching my skin color and blend as I may, my face never matches the rest of me.
    Enter Vapour… Like I said, WOW!! Not only does the color match so perfectly that it virtually dissapears on my skin, but then it blends in perfectly and just looks like skin, even close up!! I was so impressed I did a video chat to show my daughter and after I finished applying it, she said it looked like I’d applied a filter to the V-Chat! LOL
    It stays on all day and I’ve even fallen asleep in it and the next day, when I thought it must have rubbed off while I slept, (although my skin still looked really great and even toned) after I washed my face, I realized, it WAS still in place. Once I washed it off my skin was back to its normal blotchy self. Good to know though if you ever “need” to wake up looking great, you can!! 😀
    I have very dry, aging, blotchy skin with a few wrinkles aound my eyes, but you’d never know it while I’m wearing Vapour!!! P.S. it feels like nothing on my face to boot!! I’m hooked!!

    6 persons found this helpful. Mark as helpful
  • Great color match...VERY lightweight coverage

    Jenny May 12, 2020

    So here’s the scoop on this product: I like it and will keep it. But, is it the best foundation? No ma’am. I love the color (120S) was a perfect match. But, the consistency is very runny/thin. It is clearly more of a moisturizer product. Once on, it does help to flatten out my tone. So far, I haven’t added any powder or bronzer – I just wanted to get a feel for how it worked on its own. By the end of the day, I do need to blot my skin to reduce the shine from my natural oils and those in this product. But, I like that it’s a bit thinner and hydrating without (so far!) causing breakouts. P.s. I have VERY sensitive skin and tend to breakout with just about all foundations which is why I wanted to try this one. If you are looking for a replacement to your Urban Decay-type foundation, you may not like this. But, if you want something that is closer to a tinted lotion…this is your huckleberry.

    6 persons found this helpful. Mark as helpful
  • Not what I expected

    Connie April 01, 2020

    This makeup goes on thick and oily. It sinks into the skin, but then there is no color whatsoever. I looked a lot more vibrant without this makeup. It makes me look dull. I have to use more blush . Dissapointed.

    5 persons found this helpful. Mark as helpful
  • Best foundation ever

    Steph B. March 15, 2020

    This by far the best foundation I’ve ever used! It is so smooth, and a little goes a long way. I have always had trouble finding a shade, and was able to find an option that matched my skin tone and doesn’t look cakey. I love this foundation!!

    4 persons found this helpful. Mark as helpful
  • love it!

    Celeste February 04, 2020

    I have very fair skin and don’t wear makeup that often. I love how light this feels and how evenly it blends in. I tried the Vapour stick foundation, but that was too thick and cakey. This is has a beautiful, delicate glow to it on my skin. Gorgeous!

    4 persons found this helpful. Mark as helpful
  • I've found my forever foundation

    Lauren C. January 14, 2020

    This foundation is incredible. I’ve tried countless brands (none of them clean beauty brands but all high price points) and this one is the best I’ve found for my dry, sensitive skin. I was shocked to find that it goes on so smooth, gives great coverage but doesn’t look like it’s caked on. My skin looks so healthy and dewy after applying and absolutely no dryness or flakiness. So happy I gave this product a shot.

    5 persons found this helpful. Mark as helpful
  • You can feel the quality of the product on your skin

    Laura L. January 03, 2020

    My skin is so so sensitive and normally traditional foundations would cause me to breakout. This is seriously the first foundation and doesn’t cause more breakouts or feel heavy on my skin. You can feel the quality ingredients in this as you put it on PLUS it feels hydrating as well!

    4 persons found this helpful. Mark as helpful
  • Smells & feels so good!!

    Allison B. December 27, 2019

    I love this foundation! It literally feels soft and lightweight. it is never cakey. It smells like lovely essential oils. It is literally calming to apply it. The best part of this whole experience was the customer service. I had purchased the Ilia foundation which smelled a bit too much like clay and was the wrong color and the representative helped me via email find a better color match and gave me a credit to buy a new foundation. I really appreciate that amazing service!

    2 persons found this helpful. Mark as helpful
  • Love it!

    Nicole December 19, 2019

    I really like this product. It is a great hydrating foundation that leaves your skin looking soft and smooth. I would say it is medium coverage, but buildable to a more full coverage. It does need to be set with powder.